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What’s in a Name: Could a Noble Title Help Your Business?

Estimated reading time: 3 mins

In the competitive world of modern business, one of the biggest challenges can be in simply getting noticed by your customers or clients and standing out from the crowd. 

How can you differentiate yourself or your business?

How can you make a positive impression?

How can you be more memorable? 

This is a challenge for businesses of all sizes, both new enterprises and established companies, and it’s especially true for those operating in a crowded market.  

So, savvy business owners know that to rise above the noise, they need to extend their innovation and creativity beyond day-to-day operations to their branding, public profile and ‘business persona’. 

The undoubted king of this practice is the infamous billionaire Richard Branson who has long recognised the value of grabbing headlines and public attention for his many enterprises.

From ballooning around the world in an 80-foot spherical billboard, to kite-surfing with a naked model on his back – Sir Richard knows that business success comes from thinking outside the box.

So, for any business owner looking to raise their profile and position in the marketplace, it pays – literally – to get creative.

It’s commonly accepted that a business name or brand can play a key role in its success, but one innovative use of this idea is to extend it to the name of the business owner.

If you already have a quirky or unusual name, you no doubt already enjoy the business benefits of getting noticed and being memorable.

However, if you don’t currently have a name that stands out from the crowd, one creative solution is to buy one.

But not just any old name – why not upgrade your status and standing in the business world with an impressive new title?

It may be a little different, but purchasing a genuine noble title might be an effective way to help you stand out in the commercial arena, as well as offering additional business benefits.

Buying a noble title is not a new idea. According to This Is Money, William The Conqueror popularised this practice back in the 11th Century – handing out prestigious titles to his favourites and followers.

And in the centuries since, aristocrats and nobles have bought and sold titles as their fortunes waxed and waned, often for power, prestige or political advantage.

It’s still possible to purchase a noble title, though these days they are rarely the ‘seated’ titles that include a country pile and acres of land.

However, these titles still echo with the prestige, trust and respect that a noble position commands and this perceived quality can be beneficial for a business owner in a number of ways.

It’s undeniable that a noble title can inspire a certain esteem in the minds of potential customers and clients.

And this perceived status can even extend to financial backers and investors, influencing the lines of credit extended to a business.

A title can mean more invitations to prestigious groups, positions, societies and events and can serve to impress potential clients, open doors and make it easier to get introductions and meetings.

It’s certainly an interesting talking point or ice breaker at networking opportunities.

New owners of noble titles have also reported benefits like travel upgrades, access to exclusive restaurants and venues.

These perks can be of great value to any business owner looking to network or meet prospects in the prestigious locations frequented by successful, influential people and decision-makers.

Most importantly, a noble title will undoubtedly make you more memorable, which is always good for business.

Of course, to enjoy these benefits, it’s essential to do your homework to make sure you’re purchasing genuine European titles.

If you’re using the internet to research your options, aim to find the best site for Noble Titles for sale.

One key way to distinguish the quality titles from the cheap gimmicks you can buy online is that they are ‘reassuringly expensive’, often with a 5 and sometime 6-figure investment required. 

It’s true that not every business owner would benefit from being ‘titled’, and these advantages may not appeal to everyone.

But as a cachet boost for your business, it’s certainly a creative alternative to the usual strategies.

Plus, these purchases are enjoying a renaissance in terms of sales and popularity.

Given that they’re already limited in number (and monarchies are unlikely to be creating any more), these titles may provide more than a perceived upgrade to your business’ social standing and credibility – they may even prove to be a solid business investment, too.

 

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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