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Three Strategies That Will Boost Your Business’s Digital Marketing

Estimated reading time: 2 mins

You may already be marketing your company digitally, and I would be surprised if you weren’t in this day and age. However, just because you have a digital marketing strategy, it doesn’t mean that it’s as effective as it could be. In fact, sometimes some small tweaks can make a big difference to both the efficacy and span of your reach. A topic you can find out more about in the post below.

Don’t tell, engage

This strategy is a no brainer! After all, all you need to do is visualise how you would react to someone in real life shouting their message into your ear, as compared to a calm and positive person suggesting an idea, and asking what you thought about it?

Of course, the second option will win hands down every time, and the same is true in the digital realm as well. In fact, by providing opportunities for your target market to discuss, comment, share and otherwise engage in a subject that relates to your business, you offer them a much more pleasant way of being exposed to your brand’s message online.

In fact, you do more that as well. You also offer them a chance to be a part of something and belong, and even though as human beings we have progressed to doing many things online, the sense of being accepted in a tribe of like-minded others retains its appeal. Something that your business can leverage online to boost your marking range and effectiveness.

Prioritise user experience

No one is going to be very open to your message, or to engaging with you, or buying your products either, if you don’t make it as easy and pleasant for them to do so as possible. What this means is if you want your digital marketing to be effective, you need to prioritise user experience above all else.

In particular, this means that the UX and UI on your website need to be as clear and easy to navigate as possible. It is also essential to make sure that your app, and website, both of which are critical touch points that you will want your demographic to interact with, are optimised for mobile use so people can interact with your service on the go.

In fact, even choosing the right kiosk software solutions for your interactive digital signage is crucial. The reason being that without this, all the excellent marketing and promotional work you hope to do with such devices will be lost, as people won’t want to interact with them.

Optimise for SEO

Lastly, don’t forget that being able to be found online is essential for the success of your business. What this means is that you need to put a serious amount of effort into optimising any marketing material you use for SEO.

In fact, if your website isn’t appearing in the first page of search engine results for related terms, then you could really be in trouble. To that end, it’s crucial you brush up on your SEO skills if you want your digital marketing strategy to be truly effective as it can be.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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