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Why your Business Needs Digital Marketing

Estimated reading time: 2 mins

We live in a digital world, and every business should have a strong online presence, in order to ensure a market share. Having a company website doesn’t mean you have a strong online presence, and without the assistance of a digital marketing agency, it will be an uphill struggle to keep up with your many competitors.

Search Engine Optimisation

SEO, as it is known in the industry, is the ability to improve a website’s rankings with Google and other major search engines, and a good SEO company will certainly be able to make your website more prominent when a potential customer types specific words into a search engine window. Google uses complex algorithms, and they are very careful not to broadcast this, and the only way to get ahead of your competitors is to hire an SEO specialist to work his magic.

Boost your Company’s Visibility

You might have the best product there is, at a fantastically low price, yet if potential customers can’t find you, they will give their business to one of your rivals. If, for example, your company is on page 6 of a Google search, there is virtually no chance of them finding you, as most online consumers find what they are looking for in the first two pages of a search. Getting your website to be on the first page of a search engine’s results can be very difficult, and the SEO specialist would employ a number of strategies to boost a website’s ranking, and once this has been achieved, it will take ongoing work to ensure it stays there.

The Power of Social Media

If you thought that Facebookand Twitterwere places for idle chit-chat, think again, as millions of online consumers order products and services from social media sites. Social Media Marketing (SMM) is an integral part of digital marketing, and by creating accounts with all the major social media sites, you can begin to post informative and engaging content that is industry related, which will help you to gain a considerable following, which will lead to sales.

The Importance of Quality Content

It isn’t enough to simply fill your website with text, in fact, one of the first things an SEO provider will do is evaluate your website, which almost always involves replacing existing content with something better. High resolution images and video should have their place on your company website, and rather than trying to sell your products, the focus should be on providing informative and engaging content that is related to your industry.

If you make contact with an established SEO company, they would first assess your online presence, and based upon that, would make some recommendations on how best to proceed. One thing you can be sure of is that all of your competitors will engage the services of a digital marketing expert, and without this essential marketing service, your company will likely be an also ran.

If you would like to boost your company’s online presence, all it takes to make contact with an SEO provider is a Google search.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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