SimonStapleton.com

Direct Access To Precious Customers

Estimated reading time: 2 mins

Customers are precious, and sometimes it can be easy to forget that. When you get a steady business flowing, customers do not seem like big news, like they used to. It might not have been so long ago since you were getting so excited over customers coming to your business. So what we want to do, is try and bring some of that excitement back to mind when thinking about customers. Because although you might be settled at the minute, there’s always more that you could do to bring in more money, you just have to get out of the cycle you’re in, and do it! So hopefully by the end of this, you will realise how precious your customers are to you, and how you can ensure you’re bringing more of them in. So sit back and relax, and use these ways to get direct access to your customers!

Direct Marketing Techniques

Direct marketing techniques are definitely what you want to be working your way towards. These are the techniques that will give you access to your customers right away, rather than having to wait a little longer. One technique that’s becoming a little bit more popular, is mass email marketing. It hits multiple people in one simple email, and if you make it so that it stands out and captures attention quickly, you’ll bring in some extra people. It might be worth having a suite of apps that will help with the process. Paying for premium email hosting for today’s business needs is just so important, especially if you do want to try techniques such as mass email marketing. One big thing you really need to make sure, is that you’re only emailing people who have opted in. If you start spamming people who never agreed for you to email them, your email and even your company could become blacklisted, making it nearly impossible to find!

Getting Out In The Public

Getting out in public is just not something that a small business tends to do. Unless it’s growing slightly and maybe popularity is increasing, small business will generally hang back. But this is the best way of getting direct access to some big customers, so trade events are where you want to be heading. All you’d have to do is pay to have a spot there, and make sure that your stand has something on it that people wanted. Making it more interactive is definitely going to get heads turning, rather than just a quiet stand in the corner.

Give Them Something They Want

There’s always going to be something your customers want, and getting direct access to them is always easier when you’re offering something that they want. So if you’ve never put a sale on, think about having one to draw people in. Market it well, and both new and old customers should come looking! Just make sure that you’re doing the calculations perfectly, so that it’s not a sale where you lose out on more than you make!

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

Post your comments

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Affiliate Promotion

simonstapleton.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates.

Polls

When answering Employee surveys, do you always answer completely honestly?

View Results

Loading ... Loading ...
My latest book: ACE Your Performance Appraisal$4.99 on
How Am I Doing?

Did this discussion solve your problem?

Then please rate this post or leave a comment.