Ready to Incorporate? Here’s How to Strengthen Your Business Brand

Estimated reading time: 2 mins

If you have been running a business as a sole trader, and you have started to grow fast, you will need to think about incorporating and raising your corporate profile. People and customers are likely to take you more seriously if you have a brand and a corporation behind you. When you are ready to attract larger clients, you might be thinking about setting up your Ltd. or Plc. Below you will find a few tips on how to strengthen your brand and business while doing so.

Upgrade Your Website

Your simple web design might have served you well while you were a freelancer, but you will need to find a way to give out a more professional corporate image. A DIY website will no longer suffice, and you should talk to a professional web designer to create your online identity that will impress your new target market.

Office Design

Of course, it will be time to accommodate your office staff and other employees, as well, after you have scaled up your business. You could go for the sleek corporate look, or a unique modern design, but it is always a good idea to talk to a designer. You will have to find the right office interiors that match your corporate identity and your brand.  

Social Media Strategy

When you are scaling up your business, you will have to pay just as much attention to your branding as you do to your marketing. That means that you will need to be present on various platforms and give out consistent messages. If you don’t have a marketing team that can handle your digital marketing, you could outsource the process. Find social media marketing packages for small business owners that will the guesswork out of your branding and save you time and money.

Logo and Corporate Image

It is crucial that you sit down with a graphic designer and a professional copywriter, so you can create business literature that will help you appear professional and reliable. Find your unique selling proposition and take advantage of the growth opportunities, so your business can take off as quickly as possible. Reinvent your brand with the future in mind and create a lasting impression through your corporate values and branding.

Reputation Management

While you were a small fish in a big pond, you might have relied on referral business and existing customers’ orders. Now that you have increased your capacity, you might be doing more work for a variety of clients. That is why you will need to upgrade your branding and include reputation management in your strategy. Monitor your business reputation, your online ratings and feedback scores, as well as your website security, so you can protect your customers’ data and avoid scandals that can lose you business.

If your business is growing, you need to get ready to face new challenges and serve a larger, different client base. The above tips will help you successfully enter the corporate world without any growing pains.


About the author /

Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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