May 2019

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Benefits of programmatic advertising

The programmatic ad is a technology that allows optimizing advertising costs and increasing its effectiveness. The programmatic advertising platform is an automated purchase of advertising placements. The emergence of such a method completely replaces traditional sales on sites and in applications. Programmatic advertising examples are adapted to the interests of the target users. You are also a

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How can technology improve customer service in retail?

Today, it seems like technology is improving every aspect of life in some way. Customer service in retail is no exception, which is clearly very important to the firms. After all, it affects how the buying public perceives them; determining whether they’re a friendly, approachable or even competent business. In many ways, a retail business’s

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Continuous Learning for Businesses and Employees

It’s tough staying relevant in today’s market. What goes for businesses also goes for employees. Skills and knowledge, you considered relevant, or maybe even ‘ahead of the pack’ 3-4 years ago can be utterly outdated tomorrow. It’s no wonder that companies have put emphasis on continuous learning as part of employee development trajectories. Even on

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How Mascot Costumes Can Improve Your Private and Professional Life

Mascot costumes are nothing new, in fact, they have been around for decades. Despite this, it is only in the last twenty years that businesses and individuals have discovered how beneficial these costumes can be. You see, these costumes are the very definition of the word “versatile” because they fulfill a lot of different purposes.

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Debt Consolidation – the Basics, from Barron Advisors

Dealing with debt through debt consolidation is a process where we combine all of our unsecured (i.e. not mortgages, title loans, etc) debts into one single (and hopefully more manageable) payment – monthly is standard. Debt consolidation is often manifested as a debt consolidation loan – a special type of loan with an obvious, single

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Protecting Your Company Website as an ERM Strategy

Your corporate website is more than just a business card since it is the most significant assets your organization holds to providing vital information to customers. A security breach on your company’s website from hackers can be devastating to your organization’s reputation amongst your clients. Exposing customer data to attackers impedes all efforts made to

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It’s Not Just About Recycling! Ensuring Your Business Is Truly Environmentally Friendly

While you might think you’re doing above and beyond for the business in terms of the marketing, the product, and the employees, the modern company that’s truly successful focuses on the additional parameters and goes the extra step. Ethics and morals are such vital components for companies to embrace for the very simple reason that

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4 Reasons Bounce Rate Is Arguably The Most Important Website Statistic

Websites are full of different statistics that you can view through analytics software. You’ll find things relating to your traffic figures, how people find your site, and your bounce rate. What is bounce rate? Like pretty much everything else relating to website, bounce rates are complex. Figuring out your bounce rate involves different calculations, but

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How to Optimize ROI on Your Mobile Marketing Campaigns

Smartphones and other mobile devices are increasingly playing an essential role in our daily lives. Thus, it is no surprise that they are totally changing how customers interact with different brands. Therefore, every company should make good marketing efforts that engage mobile users to get the best results. In this guide, we’ll show you some

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Splashing Onto The Blank Canvas: Setting Up An Artistic Business

Maybe you’re someone that has an abundance of creative energy, but not necessarily the business acumen, and as such, you’ll find that marrying the two is very difficult. It in this day and age, where there’s a lot of funding for the right creative ventures, it’s important to have the combination of business acumen and

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Does Your Business Website Need To Migrate To Somewhere Sunnier Online?

Any move is risky in business. It could mean downtime and even the loss of your existing customer base with you. That’s the main reason we go above and beyond to ensure success in a physical move. Without proper planning, the entire process could backfire. But, we speak less about moving our online presence. For

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Six Clear Ways Artificial Intelligence Will Impact Business

When people hear the term “artificial intelligence,” they’d be forgiven for immediately thinking about aliens. However, what we mean is the ability for computers to perform tasks that would typically require human intelligence. So, think about how Siri on smartphones works; we ask it a question and Siri answers. We use our Alexa in the

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