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5 Ways To Run A Successful Business

Estimated reading time: 5 mins

New technology and lower barriers to entry mean that if you want to start a business, there has never been a better time. Starting a business and running a successful one are two different things in some cases, but there are a number of ways in which you can ensure that the two work together and your business is a success. Read on to find out how to make success easier to find; nothing is guaranteed, but hard work and perseverance will always pay off in the end.

Research

Having the idea that you want to start your own business and then launching it can happen within moments if you know how to set up a website and you are keen to get started. Just because it can happen this way, it doesn’t mean it should happen this way. What you need to do is a lot of research before you begin. The more research and thinking you can do, the more chance you will launch and be successful.

You will need to take a look at exactly what you want to sell and why you want to sell it, for example. Is it because you like the product and think others will? Or do you know that they will? The latter is a much better way to ensure success, so it is vital that you do some market research. You will also need to know how much the business is going to cost you and how you intend to recoup that money, as well as understanding how a company should be run. Do this homework first and then launch when you feel ready, and you will be less likely to make mistakes.

Have The Knowledge

It is important to continue to learn when you are running a business. It is likely that you will already have some knowledge about the business industry itself and about the niche you are working in, but some insight may not be enough. Since the world of technology and business practices is changing at an amazing pace, if you don’t keep up with it, you will be left behind, and your customers won’t fail to notice this.

What is wonderful about the modern world is that there are a plethora of ways to obtain additional knowledge. If you are working full time, why not take an online electrical engineering master’s degree to supplement your knowledge? You can learn through videos and tutorials, or speak to a mentor. You can even go back to school full time and then come back to work afterward. There will be an option that suits you, and since learning is so important, it is vital that you find out how you can do it. Even if it means putting your plans on hold to gain new qualifications, the outcome will be better in the long term.

Know The Competition

When you run a business you won’t be doing it in isolation; there will be competitors all around you. If you are working in a popular area, there will be more competition, and if you are working in a niche area there will be less, but it will be there all the same and ignoring it, although it might seem like the best idea, is never a good thing.

If you ignore your competition, they can easily race ahead of you, and you’ll never know why or what they are doing that is so much better (at least in your customers’ eyes) than you. Analyzing and understanding the competition is something that, as uncomfortable as it might feel, is hugely important if you want to run a successful business.

Look at how they work, what they do, how they sell, what their customer service is like, how they advertise and so on. Then compare this to what you do. What is working better? If you need to change the way you do things, knowing how other people do it is essential and useful. Although you should never copy another business – this would look bad and potentially ruin your reputation – you can take elements of what is working and carefully incorporate that into your own business.

Be Organized

Organization is something that is vitally important in business. Even if you don’t enjoy this aspect of things or you are not a naturally organized kind of person, if you can make sure you know what is happening within your business and you are organized there at least, it will be much easier to succeed.

Putting systems in place is one way this can be done. When there are rigid systems, it means that everything will be done in the same way every time, and when you take on new staff they will be able to follow these systems and nothing will change for your customers. People like routine and they like to know how things work, so by keeping your business working in the same way, even if you have different people working in it, you can keep everyone happy.

To do lists are just as important as good systems. They are a simple but extremely effective way of ensuring that everything that needs to be done is done in the right order of priority. Plus, ticking items off a to-do list is satisfying and gives you a sense of achievement, spurring you on to do more.

Consider Outsourcing

Outsourcing enables a business to attain greater efficiency and better operational performance. Other benefits of outsourcing include reduced cost, and improved company focus. To outsource successfully, make sure that you have vibrant company goals, clear business strategy, and properly written contracts. Consider delegating payroll tasks to professionals like CIS payroll if your company provides construction services as the primary business model. Outsourcing comes in handy when you and your workers are incapable of managing the daily business of the company and building business adequately.

Offer Exceptional Customer Service

If there is one thing that all businesses have in common, it is that they sell. It might be a product or a service (or both), and it might be to the public or other businesses (or both), but whatever it is and to whomever you sell, customer service is something that will make or break your business.

Good customer service will be remembered, and it is often the reason why people buy from the same company time and again. It is something that they will mention to friends and family, thus providing you with free word of mouth advertising. Poor customer service will also be remembered, and it will even be talked about, but it won’t bring repeat business, and it won’t give you new customers; instead, it will push them into the arms of your competitors. If you keep this in mind at all times and ensure that everyone in your business can look after your customers, everything else will fall neatly into place.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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