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4 Ways Geofencing Can Transform Your Marketing Strategy

Estimated reading time: 2 mins

Successful businesses are built upon a solid marketing strategy. There is an endless variety of marketing strategies out there that businesses can use, but not all strategies are created equal. The specific market that you operate in, and the demographics you target, will affect your choice of strategy.

Geofencing is a technology with massive potential from a marketing perspective. Using either IR or RFID, geofencing can affect mobile devices when they enter or leave a particular area. Here are four ways that geofencing technology can completely transform your marketing strategy.

More Precise Targeting

Targeting people based on their location makes it far easier to craft adverts for a specific demographic. It’s easier to collect detailed data on the population in a relatively small area compared to the population at large. People living in a smaller area are likely to share numerous things in common, in particular, economic status.

Geofencing allows you to craft and display adverts to anyone who is physically close to your store. This level of targeting was unthinkable before the advent of geofencing and many businesses are still unaware of the potential offered by this technology.

Better Customer Engagement

The more a consumer thinks your business has to offer them, the more they will engage with it. Geofencing enables businesses to put relevant offers in front of their customers right when they are most receptive to them. For example, if you have multiple stores with slightly different stock, geofencing enables you to highlight any unique options available to anyone near a particular store.

The more relevant and useful any offers you present to customers are, the more likely they are to engage with them. There are few methods as effective as geofencing for encouraging better engagement from your customers.

Better ROI

When used to its full effectiveness, geofencing represents fantastic value as an investment. The more targeted a marketing campaign is, the more effective it should be. This won’t be automatic, however. In order to reap all the potential benefits of geofencing, you will need to pair the technology with a carefully crafted and highly targeted campaign.

There are a plethora of businesses out there that help other businesses to manage their geofencing. Make sure that you formulate a plan and a long-term objective for your geofencing efforts. Check out this website for an idea of the kind of support that is out there.

More Efficiency

The more targeted marketing is, the more efficient it is. Specificity is your friend in the battle for consumers, geofencing gives you an instant advantage over other businesses in the area in this regard. You can use your knowledge about a local area and its people to craft marketing messages that are far more impactful than usual.

It doesn’t matter what business you are in; effective marketing is essential for your survival. Geofencing has been a game-changing development for a number of reasons. A growing number of businesses are embracing geofencing and finding new and exciting ways to utilize it to their advantage. If your marketing strategy needs a shot in the arm, geofencing could be the answer.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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