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How can call tracking help you?

Estimated reading time: 2 mins

As a business, you need to constantly find ways of staying ahead of the competition. One of the best ways to stay ahead is to come up with innovative strategies to improve the customer experience. That’s because the customer is king, and as long as they are happy, you are guaranteed to have customer loyalty. A perfect way to keep your clients happy is to always stay ahead of the curve in terms of identifying their needs. This way, clients will never have the need to complain, and when they do, they can get instant solutions for their problems. A perfect way to do this is to make use of a phone tracker service. A reliable phone tracking company like Avidtrak can be a huge asset to your business. Here is how a call tracking solution from Avidtrak can help your business.

  1. It can help in keeping employees grounded

Your employees, especially those in the customer service department, can make or break your business; depending on how they treat customers. That’s because, when they are humble and receptive, the customers stay happy, and are likely to come back. On the flip side, if they are rude, they can chase away valuable customers. A call tracking solution can help avoid such an unfortunate scenario. That’s because, you get records of all the calls that your employees receive, and they know it. As such, they are unlikely to make any negative remarks to the clients that can harm your business.  

  1.   It can help resolve client disputes faster

Nothing pisses off clients faster than making a call, only to get inconclusive answers to their queries.  You can easily lose clients through such issues. A call tracking service is a perfect solution to this problem. That’s because, call tracking solutions such as those offered by Avidtrak come equipped with a call routing service. This means client calls can be routed instantly to the right department.  For instance, if a client calls customer care with a technical issue and they don’t have an answer to it, all they have to do is instantly connect the client to the relevant department. Clients really appreciate such services, and they are likely to stick around for as long as you offer the services that they want.

  1.   It can help streamline your marketing strategy

As a business, you want to find a marketing approach that best serves your needs. Call tracking services can help you make an objective decision with regards to marketing channels. That’s because this service allows you to assign different phone numbers to different marketing channels. As the recorded calls come in, you are in a position to find out which marketing channel brings in the most paying customers. With this information, you can commit more resources to that channel, and help get the most out of your clients. This information can make all the difference, between staying ahead of the competition and losing out. Besides, call tracking services are affordable, which makes their ROI worth it, in the customer acquisition process.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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