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Give Your Website A Much-Needed Boost

Estimated reading time: 3 mins

Websites can serve a huge range of purposes. You might have one set up merely as a kind of vanity page. You might have one displaying your work, in the hope of attracting prospective employers. If you are a freelancer, you will almost certainly want to use your personal website as a kind of portfolio in this sense. Or you might be running or working for a small business, and your website is a means of marketing in order to draw in as many people as possible. No matter which of these suits your current situation, it is likely that your website could do with some improvements. Most websites are hard to run for most individuals, and they take a lot of work which was not exactly expected. In this post, we will look into some of the things you can do today in order to give your website a much-needed boost, and so improve whatever it may be doing in terms of its real purpose.

SEO

If you have not looked into this before, it is absolutely something that you need to think about if you hope for your website to be successful. No matter what purpose it is that your website is intended to serve, you can be sure that it is going to be aided along by the process of using proper SEO techniques. SEO, or Search Engine Optimization, is when you use a range of tactics to make your website appear higher in the search engine results pages. Clearly, this is going to lead to more visibility, and an increased number of daily visitors for your site. If you are running your site for digital marketing purposes, or to attract people to your portfolio, then you can see the benefit you can have from such methods.

So how do you go about utilizing SEO for your website? First things first: get hold of an expert. It is much harder to make this work alone, and you will find that having a professional on board does wonders for the whole project. If you look around, you should be able to easily find a local SEO consultant, who can ensure that your website is doing everything it should to improve its appearance in the SERPs. Beyond that, it’s about taking on board what they say and making sure that you apply it: in particular, you will need to make sure you know full well your customers and what they tend to search for, so that you can target them specifically, and bring them to your site in droves.

Design

The design of the site is clearly going to be hugely important. If you are an artist using the site as a portfolio, then you will find it especially helpful if the site itself is thematically linked to the kind of artwork you do, but also if it is professionally done. The simplest way to do that? Get a professional – unless you feel that you can do it yourself, in which case go for it, you just might save yourself some money in the process too. There is another element to design which you will also need to consider, however, which is that it is clear and easy to understand. If you get to the point where the design covers up the actual operation of the website, then you are in trouble, and you will find that visitors tend to not hang around for too long. So make sure that your design makes sense, and that it is clear on its own.

Ease Of Use

You need to make sure that you are thinking about your visitors. In fact, your visitors are your number one concern, and everything you do should be about whether it is right or will work for them. For that reason, it’s vital to make sure that your website is as easy to use as possible. That might sound strange; you might be wondering: how can a website not be easy to use? But then again, we have each used websites in the past which were not easy to navigate, were too full of useless content, and so on. Make sure that you avoid these faux pas in particular, and also make a point of tailoring your website to the kind of people you feel it will draw in. The navigation is really the most important part; the moment that visitors get lost, they become impatient, and soon go elsewhere.

As long as you take care of these elements, you will find that your website is much more likely to be truly successful in the long run.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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