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Are you chasing down Every Sales Lead?

Estimated reading time: 2 mins

As a business owner, one of the most common issues that you might have stems from chasing down leads. Many businesses get excited at the prospect of a sales lead, but do little to follow up on it. Do this for long enough, and that potential lead will go cold. Worse? They might go to your competition.

How, then, could you work towards making sure that you start chasing down every sales lead you have?

Don’t forget to follow up

Of course, you need to also get used to following-up on sales. It can be tough to do, but it’s important that you can begin to understand more in-depth the importance of caring for your business. This means caring enough to follow-up on a lead before I goes cold. If someone shows an intention to use your services, this will most certainly help you.

Following up is something that many businesses simply fail to do. It’s easy to see why: you don’t want to feel like you are badgering someone to give you an answer. However, a lack of follow-up shows that you don’t really care.

Social media is your ally

Among your most useful tools, tough, is that of social media lead generation. Social media is a very powerful tool anyway, but it’s going to become even more useful for bringing in leads and then using them. You need to be proactive with lead generation on social media, but it’s very much worth your time pursuing as the results can be very impressive indeed.

While many businesses use social media just to build up their online presence, you can use it for far more than this. Social media is easily your biggest tool for lead generation, and it offers an easy way to both capture and follow-up on leads.

It might take a lot of time, but the results will be very much possible for you to utilize in a positive sense. Social media should easily be at the forefront of your lead capture and follow-up: it’s one of the easiest and arguably most informal ways to help build bridges and networks with potential clients and customers.

How can you maximize every lead?

Doing this alone can be tough: especially if you are unsure about how to chase down leads. If you find this to be needlessly confusing or beyond your skill-set, you can use some professional tools to help you out of your rut.

Tools such as Pronexis, then, can be so useful to help you chase down every lead. You can’t convert every lead, but the more that you can convert the better things will become. Just keep this in mind: sometimes, you’ll need third party professional assistance to get the job done.

Patience is important

Lastly, just remember that chasing up leads requires patience and persistence in equal measure. If you are intent on making a positive and progressive case for your business to capture more leads, you need to be persistent. While the line between persistence and pestering someone can be needlessly thin, it’s important that you get around this issue.

With these ideas in mind, then, you might be more likely to start hunting down leads and seeing positive results from doing so.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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