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Strategies For Improving Your Freelancing Business

Estimated reading time: 2 mins

Being a freelancer is nice because you have a lot of control over your business and flexibility in your life, but it does come with its own set of challenges. Luckily, there are strategies you can use to help you improve how you function and work with clients, soyou’re more likely to succeed.

Focus on a few key areas in particular, andyou’ll likely start to notice that you’re able to draw in more customers and please those you’re working with. What’s most important is that you remain positive and don’t get discouraged by a few setbacks you might encounter along the way.

Proactively Market Yourself

Part of your job when you’re in business for yourself is to proactively market yourself and your services. It’s important to continuously get in front of the right people in a timely manner and let them know you’re available to be hired. Specify why someone would want to work with you and what you can offer clients that other competitors can’t or don’t.

Become an Expert in Your Field

Improve your freelancing business by becoming an expert in your field. For instance, if you’re an engineer off on your own then be willing to invest in design tools by Altium that will allow you to polish your skills. When you’re confident with your abilities and have the talent to perform well at your job others will begin to notice and will speak highly of you to others.

Ask for Client Feedback

Although it can be tough to hear sometimes, gathering feedback from clients is a great way to improve. Ask them for their honest opinion about how you performed on a project and what you could do differently the next time around. This is also a good opportunity to see if satisfied customers would be willing to leave a positive online review for you.

Deliver on Your Promise

Repeatedly missing deadlines and returning work that’s incomplete is no way to enhance your freelance business. What will help move the needle for you in a positive direction is to always deliver on your promise. Avoid making commitments you know you can’t keep and be good about communicating expectations upfrontbefore starting a project.

Expand Your Offerings

Another way to improve your freelance business is to consider expanding your current offerings. For example, you may decide to sell photo books or framed prints if you’re a photographer looking to increase your profits. Always be thinking of ways for how you can stretch yourself and build upon the successes you’ve already had in your career.

Conclusion

Freelancing is a tough business, but it’s worth all the hard work because of the freedom you get by working for yourself. Use these strategies to help you improve your business and bring in more clients as time goes on. Accept that there will be ups and downsbut that if you keep at it and working to advance your skills that you’ll be unstoppable.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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