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Boosting the Charts: 5 Modern Sales Presentation Techniques Every Business Owner Should Know

Estimated reading time: 2 mins

The sales presentation has for a long time been an essential tool for addressing concerns and offering potential clients with important information regarding the business. Unfortunately, conducting a successful sales presentation is not easy for many. More often than not, these kinds of presentations turn into boring lectures on the benefits the products or services have to offer. For an engaging sales presentation, here are techniques you need to consider.

  1. Tell Stories With Contrast

A presentation is all about telling the story of your company in a manner which is attractive to your prospects. However, if you are like other companies, you may tell your story in a way that is familiar to your prospect, and thus will not meet its intended purpose. To create a presentation that is powerful, you can include visual images that compare where you were before and where you are right now, and this may include graphs that depict the progress of your business. You can also create custom maps as a fun and slightly different way to present your data.

  1. Be Specific

It is not a bad idea to have a general outline for the presentation of your sales data. Nevertheless, your outline should only be a foundation for a better presentation which is customized for your prospects. Develop a presentation that directly addresses the challenges faced by your potential clients. Use this opportunity to explain how exactly your services addresses such challenges in a manner that is unique to your contenders. In other words, your presentation should show that you have a deeper understanding of the issues faced by your prospect and can predict future problems and solutions.

  1. Do not Overload

It is not uncommon for organizations to have a number of issues that are interrelated and which they look forward to solving. Trying to address these issues in one presentation will only result in information overload. Try as much as possible to address one large problem and other two or three smaller problems because if you try covering all the challenges in a single presentation, you’ll overwhelm and scare away the prospect.

  1. Use a Software

A presentation software is an ideal tool that can help you create a visually appealing sales presentation and one that is easily understood by the prospect. Such software provides suggestion on ways you can visualize your ideas making it possible for you to customize your design with ease. Another good thing about using a software is that you can easily adjust the layout of your presentation whenever you feel like doing so.

  1. 3D Props

When it comes to a sales presentation, there are various ways you can tell a story. However, an effective yet underutilized technique is the 3D props. These features break the pattern of what is usually expected by others and draw the attention of the prospect. Props make an analogy or metaphor tangible and create a physical reminder of the presentation even after you have left the room.

Final Word

Nobody likes to feel like they are being lectured. Prospects usually attend presentations so they can determine whether or not you are the right person to address their concerns. For that reason, create a compelling and memorable presentation by following the tips above.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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