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3 Essential Start-up Tips

Estimated reading time: 3 mins

Starting a business takes more than a great idea, andit most certainly does not happen overnight. For your business to be a success, youneed to be prepared to devote and invest an awful lot of time before you even think about opening your doors. It’s about preparing yourself so that when the time comes to start trading or accepting jobs, you can hit the ground running.

  1. Research Thoroughly

Chancesare high that your great idea has been had several times previously. Thorough research will enable you to define your business against the competitionso that you can make your business stand out from melee.  You need to be clear about what sets your business apart from the others. What makes you different? Why would customers choose to spend their hard-earned cash with you, rather than another business?

If you are struggling to see what additional benefits you can bring to the table either through the quality of the products or the service you will provide,or the cost, how will the consumers? Researching your competitors is essential to give you the competitive edge.

Understanding who your customers are is essential; yourprofit depends on them. These are the people that will define whether each and every business decision you make is successful or not. You need to make sure that the products or services that you are offering are going to give your customers what they want and fulfil their requirements. Failing to consider who your customers are will lead to a waste of your time and resources as you experiment to find out what influences their decisions.

Tip: before you commit to a brand name and logo, research that the domain name in your industry niche is available. You don’t want to find that you have wasted time and money creating a brand that cannot be represented online!

  1. Have your finances in place

Every business requires financial backing, and problems with cashflow are one of the main reasons why most businesses fail. Young businesses typically don’t make any profit, to begin with, and are often lucky to break even in the early days, so you need to be able to support yourself for the interim period before you even are able to draw a wage.

You will need to raise capital for your venture. Entrepreneurs often approach family and friends for loans to help get the business off the ground, but if they are not in the financial situation to be able to help you, you will have to consider a bank loan. If you have a poor credit rating,you will find that the amount of money that you can borrow will be less, and at a higher interest rate. Companies such as Ovation can help repair your credit so that you are in a better position for a loan.

It is also worth investing in some sound legal and accountancy advice. Entrepreneurs often make the error of thinking that professional advice should only be sought when you are in trouble; however, legal and accountancy advice can help to avoid risk. How you decide to legally set up your business can have financial implications in terms of the tax you pay and other liabilities. It may be a cost that you would rather avoid at this early stage in your business, but the financial ramifications can seriously impact your earning power further down the line.

  1. Outsource tasks

While you may have an idea about how to do certain jobs, unless you are a genuine all-rounder, it makes sense to outsource tasks to the professionals. Tasks like web design, digital marketing and branding are areas that are important to get right for your business to succeed and thrive.

There are many benefits to outsourcing:

  • Cost advantages – you pay for what you need.
  • You can take heed of the advice from years of their professional experience.
  • Quality is guaranteed and removes the risk of substandard quality impacting the business.
  • The job will be completed within a far quicker timescale and within deadline
  • You can focus on core business activities
  • You can save on the equipment and resources that are needed to complete the task.

When you are starting a business, you will be full of energy and motivated to get the ball rolling as quickly as possible; however, failing to adequately plan and prepare your business before you even open it can significantly impact its success. You don’t want decisions that you make in the early days of your business’s life to be detrimental to its longevity.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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