Estimated reading time: 5 mins
These days it’s difficult to find people who don’t have at least one active social media account. More and more consumers are heading online to do their research and shop around before making purchases.
It’s a wise idea for your company to not only have social media pages representing your brand, but to also have a strategy for getting noticed in the space. The competition is fierce and there are a lot of businesses that are trying to steal your thunder and win over your customers. The following suggestions will help you make sure your brand is getting the attention it deserves online.
Consistency is essential if you want your brand to get noticed on social media. It’s not a wise idea to post every so often or whenever you have time or you risk losing your audience. Come up with a regular posting schedule you can follow and hire help so you have someone in charge of managing your social media approach. If you’re not sharing regularly, people will likely quickly forget all about you and point their attention toward a competitor that’s able to do a better job in this area. It’s certainly worth your time and energy to get in the habit of distributing engaging content on a regular basis.
Look the Part
It’s important to not only look professional but also polished and have eye-catching brand packaging, for example. Work with this company to create and perfect your brand strategy and come up with packaging design solutions that attract an audience. You’re more likely to get noticed on social media when it looks like your brand has its act together and is sharing products or services that are visually appealing and attractive. There’s a lot of noise to cut through, so investing in this area to look the part will help you grab the right kind of attention from consumers and your followers.
An additional way for your brand to get noticed on social media is to be responsive to your followers. For instance, always respond to comments and questions that are posted to your account and insert yourself when there’s content being shared involving your company. Also, be proactive and propose your own questions or reach out and gather user generated content that you can use to promote your brand. Ignoring customer inquiries and refusing to offer customer support through social media puts you in danger of letting others and outside influences represent your company and tell your brand story for you. Surprise your audience by not only being available, but also being helpful and accommodating to their needs.
Use Images & Video
People by nature are visual creatures so it’s in your best interest to include images and videos when advertising on social media. Get noticed on these platforms by using eye-catching and well designed graphics that make your company look like you know what you’re doing. Your goal is to have consumers see you in their feed and take action on their own to click to read or discover more about your brand. Posting text all by itself isn’t going to cut it and will likely turn people off and they may even stop following you. This is your chance to get creative and show the world what you’re all about and explain why someone should do business with you.
Create Interesting Headlines & Share High-Quality Content
Get noticed on social media and draw people to your brand by creating interesting headlines that cause users to want to click through to your content. In addition, make sure what you’re sharing is high-quality and adds value to their life. Social media is an excellent way to attract consumers to your website so they can learn more about what you’re selling. The key is to market yourself properly and with a little bit of edge so that people don’t just scroll right past your articles. Spend time coming up with headlines and titles for your content that’s going to truly make users want to click to read more.
Be Picky about which Platforms You’re Using
There are a lot of different social media platforms out there and available to you. It’s important to be choosy about which ones you’re using and not simply assume all are a good fit for your company or brand. For instance, if you’re selling clothing or home goods, you may want to have a page on Instagramsince it’s a very visual platform and consumers can also easily click to shop your merchandise. Be selective about where you’re choosing to invest your money and run ads and track your progress, so you can ensure you’re making progress and spending your budget wisely. Conduct a lot of testing so you’re able to quickly analyze and see the platforms that are providing you with the greatest return.
Know Your Audience
You can also get noticed on social media by taking the time to get to know your audience. Make an effort to study their habits, understand their personality types and what they like to do for fun. Know when to use humor and when to stay away from it so you don’t offend anyone. The better you get to know your followers the easier it’ll be to share appropriate content and connect with them on a deeper level. Avoid assuming that everyone will be interested in your products or services. Instead, specify your target audience and who exactly it is you want to be interacting with on a regular basis.
Social media is a busy and congested space to be in, so it’s extremely important to make the right moves so your brand can get noticed. Use these tips to help you achieve this goal and appreciate all the benefits that come your way from taking the time to do so. Remember to show your human side when conversing with your followers and always do your best to address their concerns and help them out any way you can.