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3 Tools to Ensure Your Business Is Using

Estimated reading time: 3 mins

Starting and running a business is no easy task. Despite how tough it can be to get a business off the ground, over half of Americans have dreams of owning their very own business and being their own boss. The entrepreneurial spirit is growing and millions would love to run a business.

This is because, if successful, running a business can be a great way to make money, be your own boss and do what you want in life. At that point, you are in full control of your livelihood and it is up to you and only you to succeed in business. Unfortunately, succeeding can take a lot of blood, sweat, tears and money.

However, thanks to innovations in technology, there now exist some incredibly helpful tools that can take your business to the next level. These tools can help in every aspect of your business, and many are generally quite affordable for the benefits they provide. With that in mind, this article is going to take a closer look at three different types of tools that you should ensure your business is utilizing.

A Tool to Manage and Monitor Logs

Security and safety are two things in business that are held in high regard. Data breaches, hacks and leaks happen, and they can be deadly for companies. Personal information leaks, downtime and other security problems can cost companies millions of dollars and thousands of customers.

Because of this, it is incredibly important to use a log monitoring tool which can also manage your logs. Most companies have an amazingly large amount of logs that will include events, errors and more. Without a tool, searching through your logs for potential issues, errors or a particular event could be excruciatingly time consuming. Using these tools will keep everything much more simple and efficient, and many present the information in a clear manner.

A Project Management Tool

Project management is without a doubt one of the most important aspects of running a successful business. No matter the niche or industry you are in, there is a good chance your company will be running or working on multiple projects. Managing these projects and ensuring everyone knows who is supposed to do what is incredibly important.

Thankfully, many companies have come out with a variety of different project management tools (such as Slack, Asana and Trello) that exist to help companies manage projects, communicate, delegate and so much more. Also, if you utilize remote teams or some employees telecommute periodically, having a project management tool to keep everyone on the same page can be a godsend.

Tools to Assist with SEO

Whether your business primarily exists online or not, there is a good chance you have a website or sell your product online in some capacity. If so, search engine optimization (SEO) will be incredibly important to you. SEO is all about getting your website or product a higher rank on social media. This will help it get in front of the right eyes in hopes of driving more sales or increasing brand and product awareness.

In addition to helping you optimize your site, many of these SEO tools can also provide you with a ton of valuable data and analytics. This includes things like how many visitors you get, where they are from, their demographics, how they found your site in the first place and so many more.

While these are far from the only tools many companies use, they are among the most important. These tools will not only make your business more efficient, but could also assist in saving you a lot of money and employee hours at the same time.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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