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How to Make Your Business Stand Out at a Corporate Event

Estimated reading time: 3 mins

In order to make your business grow, there are a variety of events and plans that you can host or become involved in. Going to a corporate event is a great way to get your business visible on the market. Of course, a lot of businesses have this idea as well, so standing out from the crowd is going to be an important part of the process.

Fortunately, there are plenty of ways to stand out from the crowd at a local corporate event. Follow the tips below to distinguish your business from those around you.

Merchandise

The easiest way to get your company to stand out is to establish a great brand through merchandise. The type of company you are will naturally determine the types of merchandise you sell. If you are more customer centered, in the sense that your services are tailored to the clients (insurance, real estate, etc.), your merchandise should reflect that.

You should have pens, shirts, cups, etc. Anything creative that could make your business to stand out. A lot of other businesses are going to have at least pens and maybe cups, but if you put your advertising team to the test, they’ll be sure to come up with something unique for your company.

You can also stand out by doing an event giveaway. The event giveaways from Printkick are a great option for those who have smaller companies without an advertising team. Getting a third party that is able to see your company from an unbiased perspective will give you the perfect merchandising campaign.

Billboards and Flyers

Another simple way to make your company standout is to have a great advertising campaign. Creating billboards and flyers that don’t overwhelm your table/company but help it improve should be your goal.

In this way, your advertising can be as simple or as complex as you would like. Again, the type of billboards and flyers you use will depend on the type of company you have. Maybe using a QR code that links to a digital copy of your flyer/business information would be a great way to make your company stand out.

Flyers, especially small ones that potential clients can put into their pockets, give customers a small glimpse of what your company offers without overwhelming them. A good billboard also can pique the interest of customers and get them to stop at your table.

Videos

Showcasing your company’s advanced technologically is an easy way to stand out from the crowd. If you have a good series of videos to establish and spread your brand, customers will notice and be more likely to stop by your booth in the corporate event. They will also stay longer to watch the videos at your table as compared to other tables.

Whether you want customer testimonial videos describing the products and their benefits, or you want more technical style videos, getting a cohesive series to display during the event will make all the difference.

Of course, the main point of going to these corporate events is to advertise your company to the world. Using all these methods listed above are great ways to help your company stand out above the rest, but of course they are not the only methods you can use. These events are not the only way to spread awareness of your company.

Online Presence

You can create a great online campaign to go along with your attendance to the event. If you create a countdown towards your date at the event, and other sneak peeks to get your audience excited to see you at the event, you’ll be sure to stand out from the crowd and get new customers.

Having a lot of competition at a corporate event might be disheartening to many start-up companies and other small businesses, but it’s a great way to test your advertising might if you know how to grab attention.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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