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How To Manage Your Business Effectively

Estimated reading time: 5 mins

Starting a business and building it from scratch is hard work. Keeping on top of management, human resources, and workforce all the while ensuring you keep on top of your health can be a struggle. But there are many ways you can manage a business efficiently and effectively and here are a few ways you can do so:

Get it written down

A business plan does not mean you have to rigidly stick to one path, but it is always good to envision where you wish to see your business at in a few years’ time. By writing down your goals and objectives, you can keep yourself and your business on track and remind yourself of why you started this in the first place. It’s a good way to see how far you’ve come and how far you have still to go and pinpoint areas of improvement in order to achieve your objectives.

In an ever-changing business landscape, flexibility and adaptability iskey so even if you have a goal in mind, be open to how you’ll get there.

Take advantage of a digitally-driven society

Word of mouth in the twenty-first century means online and what best way to get your business out there through this development?

With most customers owning a mobile phone or a tablet, it is, arguably, easier to reach them through these devices. You can give customers all the information they need to persuade them to choose your product or service over another. One of the most important parts of a digitally-driven business is having a functioning website, so make sure you spend time and effort in making your business website as accessible and easily navigable as possible!

Take advantage of social media platforms

Social media is one of the ways to reach your audience and potential customers or ones you may otherwise never reach. Experiment with content and find out how best to reach and engage with your customers. Along the way, this can also raise brand awareness and get your business known.

The first thing to ask is: which platforms are your customers likely to use? That way you can narrow down which platforms you want to be active in rather than diving head first into the void that is cyberspace and being bogged down by the number of platforms available at your disposal. You’ll only create more work for you than necessary.

Choose one or two platforms that you feel are best to reach your target audience and focus your energy on these. Likewise, if you which to attract a new kind of customer, find where they are most likely to be and start building profiles there. By narrowing down which platforms you are going to be active on, you can focus more on quality and produce engaging content that can engage your customers and persuade them to buy your product or use your service.

Get creative and try out new ways of producing content. Each platform offers different ways of posting content. For example, if you choose to be active on Instagram, take advantage of the square gallery. With their new IGTV feature, you can even try your hand at video production using a vertical frame.

Optimize website for mobile and tablet use

A mobile and tablet-optimized website ensures your business website provides easy access and readability to potential customers and that they won’t be put off by a clunky theme or error messages.

Mobile optimization increases accessibility and readability of your website when viewed through mobile or tablet devices and in today’s digitally-driven society, most of your customers will most likely be browsing through these.

Use mobile apps to your advantage

Whether this means making an app for your business to further increase the accessibility of your products or services, or simply using apps to make managing your team and projects easier, the availability of these will make help you run your business more efficiently. When managing projects, it might be best to use an app that helps you keep track of your team members and what responsibilities they have. You can read more here on apps you can use specifically for any construction projects you may wish to undertake.

Keep an open communication

This goes for both customers and employees. As one of the most important parts of your business, keeping customers satisfied is essential to keep your business running in the long term. By listening to what your customers are saying andtaking their feedback into consideration, not only will your business be constantly improving and adapting to changing times but will also show that you listen to your customers and value them as people.

Try engaging with your customers and keep them on the loop with news and developments in the company. Let them know you appreciate their loyalty through initiatives such as customer discounts and offers to regular customers. By keeping your customers up to date with what the business is up to, you are making sure that you keep on their radar. Not only will initiatives like customer loyalty discounts and offers keep customers returning, but these may even attract new ones along the way.

Just as customers are important, so are your employees. They are your companions in your entrepreneurial journey. Feedback goes both ways and is essential in both the growth of the company and of the individual employee. Make sure to set aside time to celebrate any personal successes and progress and listen to any grievances. Honest feedback and encouraging transparency will prove essential for the long-term success and continued growth of the business.

Running a business can be tough in an ever-changing industry, and with the many new innovations and developments, one of the best things you can learn is to adapt. With these few things in mind, you can run your business efficiently and lay down the foundations to ensure that your business will continue to thrive and stay on top against your competitors in an ever-changing business industry.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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