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What’s the dream for all business leaders, managers and entrepreneurs? Simple. To create much happier and far more loyal customers while doing a whole lot less work. No one can deny that’s the dream.
Think about it for a second. The secret to success is providing great customer service because, not only does it see you land new business, it also keeps your existing customers happy, and existing customers are amazing. The first problem is, maintaining great customer service is no easy feat, especially if you’re not a massive business. The second problem is, no company can get complacent on the customer service front. No one.
Why? Because 8 out of 10 customers would pay more for a better customer experience. That’s how much they value it. Oh, and that same 8 out of 10 figure can be used on the flip side because 80% of customers have ended their loyalty due to bad service.
The question is: how can you improve your customer service?
Make It Important
Believe it or not, great customer service starts at the top because the experience you give each customer needs to mimic your brand and values. As such, the first thing you should do is commit to providing a great customer service and then a) set goals and b) give your team everything they need to make it happen.
Technology Holds The Secret
Whether you are a biggish team or a solopreneur, you need to harness the power of technology. This is because there is software out there that supports almost every part of the customer experience from automating your marketing to streamlining your sales. However, to point you in the direction of the absolute must-have automation tech, you should visit https://www.bpmonline.com/l/crm/top/suites to get the best Customer Relations Management software, and then back this up with a customer service program like Zendesk and a social media management tool like Hootsuite. No matter your business, these will benefit you.
Give Customers The Option
If there is just one thing you remember from this article, make it this: customers expect you to have answers quickly and deliver them conveniently. It’s something all Millennials expect, whether you like it or not. To adhere to this demand, offer your customers all the support channels they could want, from chatbots to voice calls, to social media messages.
Your Website Is Crucial
Now, this probably seems quite obvious, but you must make sure your website is as user-friendly as possible. That means being designed for optimal use on smartphones, tablets, laptops, computers, everything. That’s a must. As is making sure they load fast and fault-free, and the best way to do this is to use a top-notch website designer, such as those at Copper Milk Creative. From the moment you show up on Google, it should only take three seconds for your website to load. Maximum.