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Why Great Copywriting Is Essential for eCommerce Websites

Estimated reading time: 3 mins

You’re an owner of an eCommerce business that you’re passionate about. You think you’re doing well, but your business isn’t the first result when you search the service or product you provide. Why is that?

You may see your competitors on that first page, and even on the second, but you won’t see yours unless you have effective copywriting.

What Even Is Copywriting?

Copywriting itself is the process of creating content that will drive sales and work well with search engine algorithms. Building content isn’t just about writing quality content – it’s about writing quality content that is also marketable for your brand.

So, What Does Copywriting Have to Do with e-Commerce?

You might think that your website’s copy is unimportant when compared to other aspects, but that’s simply not true. Aspects such as design and mobile optimization are very important, but they’re nothing without good copy behind them.

Copy forms the foundation of your brand. It determines how your customers perceive you, and it ensures your products leave a good impression. Whether you’re looking to making your brand appear cute, quirky, edgy, bold, or innovative, copy achieves that.

Achieving effective copywriting can take a lot of time and effort, but it’s completely worth it to see your online business succeed. Here are a few reasons why copywriting is essential to your eCommerce business.

Helps Your Company Rank Highly with Keywords

Copywriting puts search engine optimization into use with keywords. Keywords help Google rank your eCommerce website on their search engine. However, using generic keywords in your copy won’t help you achieve your goals.

You or a marketing company, like Midas Marketing, need to put a focus on what keywords and phrases hold the most value to your service and brand. Some solid keyword placement can greatly help drive traffic to your eCommerce business.

Words Are What Sell

Today’s marketing world has put an emphasis on the power of visuals on websites. While adding compelling visual aspects to your site will help you out, it shouldn’t be prioritized above your written content.

A customer can only learn so much about your product from staring at a picture. It’s when they read the words about your company and product that they’re convinced that it’s right for them. Great copywriting won’t just help you rank in search engines – it will help you convert internet visitors into internet customers.

Associates High-Quality Content with Your Brand

Quality is more important than quantity in every category of digital marketing, but especially in copywriting. The quality of your content directly affects your SEO efforts and your sales. Poorly written content makes customers associate poor quality with your brand.

While poor writing also affects your ranking, this association will definitely negatively affect your sales. When you write your content or have someone else write your content, you want to ensure the writing is engaging and positively shapes your services and products.

Tells Customers Who, What, When, Where, And Why

One of the major reasons people turn to the web is to look for answers to their questions and problems. In addition to marketability, web copy is also important for properly displaying your service and product information. Your customers want to know how your product will change their lives and how it’s supposed to work.

If your website contains useful and insightful content, then people will see it as a reliable resource. Use copywriting to provide your audience with valuable information. They’ll start to see you as the answer to their inquiries.

Helps You Avoid Penalties Associated with Duplicate Content

Search engines use different algorithms to help rank websites. Almost all these search engines, including Google, penalize websites that have duplicate content.

Duplicate content comes about when eCommerce businesses get careless with their copy, and it ends up not being unique. Avoid pre-written descriptions and pre-written content. Invest your money in your team or a professional marketing team that will give you well-written, one-of-a-kind content.

The Bottom Line

Copywriting is all about communicating with your audience. To ensure that your website is broadcasting your company in the way you want, focus on your copy. With a guiding hand and a little bit of effort, copywriting will have new customers buying from your eCommerce business in no time.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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