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5 Tips to Cement Your Company’s Branding

Estimated reading time: 3 mins

When starting a new business, the branding can make or break your enterprise. If you get it right, marketing and branding can provide a gateway to gaining attention and in turn securing customers. Not to be underestimated, good branding can become the backbone of your business, allowing you to create a whole line of products that will succeed on the basis of a name. Here are 5 tips to help you cement your company’s branding:

  1. Hire Professional Designers

The first step towards creating a successful brand is to come up with a catchy name and eye-catching logo. While the more creative among us may be capable of doing this on their own, the majority could use a little help from the professionals. This is something you need to get right from the very start if you are to begin building your brand. By utilising the services of a professional designer or branding agency, you will not only be able to create a professional-looking logo, but you will also be able to benefit from their knowledge and expertise on what works and what doesn’t. You may already have a vision, in which case you should try and bring examples with you to your first meeting. If not, you may need to request a range of designs to be created for you to choose from.

  1. Update Company Branding

Once you have settled on a name and logo design, it is time to start getting it out there. Once you have the files, you will immediately be in a position to update your social media pages, including Facebook, Twitter and Instagram – if you don’t have these set up already, then do it now! Secondly, you will need to update your website with your new design; this will not only involve placing the logo on your home page, but should also include running a uniform colour scheme throughout your entire site. Next, you can utilise your emails to cement your new image by updating your signature with your new logo. This is an incredibly useful – and, more importantly, free – tool, as your emails will be seen by a wide range of potential and existing clients.

Work with graphic design and printing experts who will know how to make sure that your branding does you proud wherever it appears. Design and printing are easy businesses to make a start in but true expertise really shines out, in companies that know their corona treatment system from their plasma surface activation, and that knowledge will drive quality. Finally, if you have a physical shop or office, you should update your signs and refresh your interiors in line with the new branding.

  1. Product Labelling

Once you have updated all of your online elements, you will need to ensure that your products keep up with the new branding. This will involve creating new labelling that should be rolled out across your entire product range. In many cases, you can have high quality custom stickers created that will allow you to easily begin rebranding your products’ packaging with very little change to your manufacturing process.

  1. Campaigns

Once you have rebranded everything, it’s time to get the word out there. The best way to do this is to carry out a marketing campaign. This can range anywhere from a low-cost email marketing push to a higher end launch party. Whatever you opt for, remember that this is your big chance to reveal your new brand and hook in new customers.

  1. Advertising

To keep the ball rolling, advertising is an essential element. From posters and billboards to online and TV ads, you can imprint your product’s name, logo and values onto the minds of customers and gain greater reach across the world.

Branding should be a key consideration in the early stages of a new business but it can also be used to revive a failing business and generate new interest. By considering it from all angles, you will be in with the best chance of success.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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