SimonStapleton.com

Promoting The Services Your Business Provides Effectively

Estimated reading time: 3 mins

A Multi-Sided Approach

Services aren’t as tangible as products. It’s a lot more difficult to pin them down directly. You can’t “hold” a service. You can’t feel its “weight”. You can be told of a service, and you can see whether or not those using a given service find it to be worthwhile—but that’s about it. So when you’re marketing a service, one of the chief things you need to do is focus on the value you’re bringing your prospective clients.

A lot of businesses—especially in the tech industry—miss this focus. Instead, they design content around the skill which defines their outreach. They write about how what they can do gives users the possibility of operating at “X” efficiency for “X” amount of time. That’s all well and good—that’s valuable—but it’s not personal.

Your marketing outreach needs to show how your target demographic will directly benefit. So, for example, if you were selling a suite of auto maintenance services, you might write a demonstration about how refraining from changing your oil severely limits engine life.

You could then pull up a few real-life examples to make the point; like the “million-mile club”, where vehicle owners get more than a million miles from their vehicles simply by regularly maintaining everything and replacing parts when necessary.

Inherently Valuable Content

This kind of content requires effective marketing strategy, and you want more than one kind. You’ll want content which shows why your services are recommendable over the competition, you’ll want content showing how what you do provides direct value, and you’ll additionally want content which is in and of itself valuable.

When you provide a resource for prospects, this encourages them to continue consulting you when they have questions related to the industry you represent. If you are an IT group who functions as a managed service provider for clients, you might write blogs including regular security tips, and commonly known cybercrime rackets to avoid; like social engineering to advance ransomware, or something similar.

San Francisco SEO can be integral here. Content that’s value-rich will recommend your business, but you need it to be continuously produced, or the momentum behind particularly effective pieces diminishes until it is no more. Online marketing needs to include content that is expository of your services, but also that which is simply in line with your target demographic.

Additionally, you want testimonials of your services readily available. If you don’t have any, you might contact clients you know appreciate what you do, write a review from their perspective, and ask if they’ll give you permission to post it. Oftentimes you’ll find they will, and that this is even convenient as it saves them the time of writing the review. Just ensure you run it by them first, so you don’t incidentally misrepresent them.

Setting Yourself Up For Success

Strategies like these can be very effective, but you’ve got to be careful. Occasionally you’ll come up with a bright idea in marketing that works excellent, and so you approach a similar issue the same way later on only to have it blow up in your face.

Public Relations trends shift as technology and the market does. While you may be able to navigate these shifts without assistance, you’ll be better equipped to do so if you’re working with the right professionals.

Lastly, ensure you use all the marketing tools you can find (in terms of effective ones, anyway) to help inform outreach efforts. SEO agencies can help you avoid those which don’t really do anything for your business, and rely on those which provide useful data.

A well-rounded online campaign utilizing such tools and strategy is apt to help your business’s services find the necessary visibility for more sustainable profit.   

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

Post your comments

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Affiliate Promotion

simonstapleton.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates.

Polls

When answering Employee surveys, do you always answer completely honestly?

View Results

Loading ... Loading ...
My latest book: ACE Your Performance Appraisal$4.99 on
How Am I Doing?

Did this discussion solve your problem?

Then please rate this post or leave a comment.