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Each year, the craft brewers of America contribute nearly $68 billion to the economy. If you love brewing your own beers and interacting with the general public on a daily basis, then starting your own craft brewery may be a good idea.
With over 6,000 craft breweries in the United States, you will have to find a way to set yourself apart from the competition. While this may sound relatively easy, it is anything but.
Investing money in quality equipment and professional marketing is a great way to hit the ground running with your new craft brewery venture. Read below to find out more about some of the mistakes you need to avoid when trying to make your brewery a success.
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Failing to Get Help With the Financial Side of Your Business
Unless you have a background in finance, managing the money coming into and going out of your brewery will be a bit difficult. Some new craft brewery owners think they can handle every aspect of running this type of business on their own. The reality is that failing to get help from professionals can lead to a number of financial problems.
Getting assistance from a company like https://sbstandard.com/ can help you adequately manage your money. This company provides you with a team of CPAs who are passionate about helping small businesses succeed.
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Having a Business Plan is Important
While your love for brewing craft beer may help you score some loyal customers, you will need more than this to stay in business. Before opening the door to your craft brewery, take some time to think about what your goals are. Having a list of goals you want to accomplish can help you steer the ship in the right direction.
Are you looking to put your beer brand on the national stage or would you prefer to keep your brewery local? Knowing the answer to this question can help you immensely when trying to chart the right course for your new business venture.
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You Need to Establish an Online Presence For Your Business
Traditional forms of advertising like print ads are largely ineffective in today’s digital landscape. If you want to make a big impact on the craft brewery industry, establishing an online presence for your brand is essential. The first step in this process is having a website constructed. Your website needs to be functional, easy to use and reflective of your brand.
Trying to do this type of work without the supervision of professionals is a horrible idea. The last thing you want is for your image to be tarnished due to a DIY attempt at online marketing. By hiring digital marketing professionals, you can get the help you need to take your brewery to the next level.
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Rushing Through the Hiring Process
There will come a time when you need to hire employees to help lighten the workload. Rushing through the employee hiring process will generally lead to a number of mistakes being made. Rather than dealing with the fallout that will occur as a result of hiring bad employees, you need to take your time.
If you simply don’t have the time to interview each of the candidates, working with a staffing agency may be a good idea. These professionals will have no problem providing you with the hard working employees you need.
Turning your craft brewery into a thriving business will not be easy. Aligning yourself with the right professionals will allow you to create the perfect environment for your business to thrive in.
