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Launching a startup can be difficult. If you do not master the right strategies to market and establish your brand, you may end up losing from your competition. As a business owner, what are some growth techniques you can do to be an authority in your industry?
According to top consulting firms, there are several criteria that make a company thrive in their target market. Some of these are:
- Providing value– companies that thrive provide value to their clients. This perceived value is indispensable, making consumers think that it is worth spending their resources for.
- Brand authority– having a recognizable brand is key to business growth. As a startup, you need to know the differentiating factor that makes you stand out from the rest of the competition.
- Systems management– even with value and branding in place, everything can go awry when the wrong business model is applied. Having a fool-proof business management techniques are also important for continuous and sustainable growth.
What are some of the ways to grow your business within your niche? The best consulting firms share their insight on how to make your startup succeed.
How to Grow Your Business Into One of the Top Businesses in Your Niche
1. Do market research for your target audience.
If you feel like your business isn’t getting the right amount of traction, it could possibly be because of a low demand for your products or services. Therefore, it is important to perform market research for your target audience. There are many ways to perform your market research. There are survey companies willing to do the research for you, and at the same time, you can look at analytics data to see which things are people looking for.
Another way to get help is to find consulting firms. These firms have professionals who can give their insights about what market trends are essential in your industry.
2. Establish the right marketing strategy for your target audience.
Once you know what your target audience likes, it is now important to use the right kind of platform to market your business. For example, Gen Z and Millennials prefer to use social media as a means to gather and share information. As a brand catering to these groups, you need to find ways to connect to them through social media.
Other groups may often be seen using other platforms such as blogs, videos, TV advertising, radio, and print.
3. Have a growth business strategy.
It is difficult to define “growth” if you do not have measurable goals for your business. To become the top leader in your niche, it is important to set specific goals for both long-term and short-term needs.
For example, you can set a long-term financial goal of earning the ROI plus 50% profit for the next year. The short-term financial goal within this larger umbrella would be to divide the growth in smaller increments. This way, your goals will be specific and it would be easier for you to track your progress.
4. Understand what can set you apart.
There are two kinds of differentiation in business–either you can choose to be differentiated through your price point, or you can choose to stand out through your products. Between the two, it can be easier to be differentiated through your products as you can set your own price points in the market.
A good example is Apple. Since Apple creates value for their consumers, they are able to execute product differentiation in an excellent way. As a result, they are able to set their own price points and drive profit–which eventually made them the leader in the smartphone industry.
Keep in mind these key principles to make your business grow. As you determine your business goals, these four principles can largely determine your success within your niche.
Author Bio: Adrian Rubin is a graphic designer and marketing consultant.