Estimated reading time: 5 mins
It’s fair to say that the way in which we market our businesses has changed. Long gone are the days of dodgy TV adverts, and annoying radio jingles. Well, we wish they were long gone, there’s a few questionably annoying adverts circulating at the minute. But, by and large, the world of marketing is improving year on year, and that’s only doing good for all of your profits. That is however, if you’re using the marketing techniques right, and if you’re using the right marketing techniques for your business. Because it’s important to remember that not every company is going to market their business or products well, and not every form of marketing is going to work for a business. It’s one of the reasons why so many businesses out there spend so much money on their marketing efforts, waiting to see which one will give them the best results. So, to try and save you some money, we want to discuss some of the most popular marketing techniques, and whether we think they would work for your business.
Affiliate marketing is something that has been around for a long while now, and it has proved so popular with so many different companies. It’s a way for other people to make money by promoting your products, so it’s a win win for both the affiliate marketer, and your company. This is usually done through an affiliate market network, such as the on ran by WOWTRK. So, once your business is signed up to an affiliate network, there are a range of different techniques that they use to generate natural leads. This can involve email marketing, social media, or display marketing. It’s a good technique if you’re looking for something that is very hands off. All you need to do is sign your business up, and let the rest fall into place. You also need to make sure you have a good ad ready, so knowing what you want to advertise, and how you want it to appear, is so important to customer reaction. It isn’t an expensive form of marketing, but it really effective. If you put your business through a network that is run professionally, you can expect to get such a wide reach for your business. The customer interaction your recieve should reflect the money you have spent, the same can’t be said for some of the other marketing techniques that are available. Always check the reputation of the network you’re going to join, and always make sure you’re monitoring the progress to make sure that your company is being naturally advertised.
Social Media Marketing
In the ‘old days’, business people did something called ‘network marketing‘ where they promoted their products to people who they knew in their network. Now, social media marketing is the newer game in town. However, social media marketing is a bit hit and miss. You’re not necessarily guaranteed the results that you would get from affiliate marketing. You can either do it off your own back, or you can find a social media marketing company to do the work for you, and manage all of your social media accounts. Of course, putting something so big in the hands of another company can be risky, so that’s why you should always check the reputation, just like with affiliate marketing. The risk with social media is that your business won’t get noticed. Every single brand is on pretty much every single social media platform, and that means you’re competing with some of the big companies out there. But, if you do it right, you can get the reach that you want to, you just need to know what you’re doing. For most people, the issue is building a reputation on the online platforms. On things such as Twitter, posts come and go quicker than you could type them, so the people you want to reach, you might not necessarily reach. That’s why it’s so important to think about what you’re posting, and what time of day you’re going to post it. You want it to appear on people’s timelines at the right time before they have scrolled too far. You can find plenty of information that will highlight how you can do just that, such as this article here. So, social media definitely is the cheap option if you want it to be, but it isn’t necessarily going to be the most effective option.
Content marketing is extremely effective, if the content you’re trying to market is good. There’s plenty of ways you can do this, all of which will work in their own unique way, and will produce their own set of results. The aim of content marketing is to create content, and publish it through methods such as blogging, vlogging, or posting on other businesses websites. If you do it right, it’s a great way of naturally building up a link profile, and associating high quality content with your company. You’ll definitely need to get a company to do this for you, but if you choose the right one, you should be able to generate plenty of leads. All you need to do is make sure the content you’re publishing is natural, and that you’re not making anything too spammy. It’s so easy to get a website banned if the content that it’s being marketed for your company is full of rubbish.
SEO marketing is again, and effective tool if you’re going to use it right. There are that many SEO marketing companies, consultants, and freelancers at the minute, all of which are trying to make their money by helping you. But what they do isn’t necessarily always going to be helping you, so focusing on reputation is really important. However, once done right, it will give you great results. The purpose of SEO is to improve your rankings in search engines, therefore making your company more visible to the world. It’s done through techniques such as link building, and you should always make sure you go white hat with it. White hat is by the books, black hat is bending the rules a little, and bending the rules could cost you your business. It’s a slow and costly process, but one we would definitely recommend if you’re looking for a good technique to use.