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The Advantages of Social CRM For Your Business

Estimated reading time: 3 mins

A powerful combination: social media + CRM strategies. Because, thanks to it, you will gain exclusive insights and knowledge to understand your customers. It is key, because it plays a fundamental role in growing your business.

It will bring you advantages over your competitors, and that is why you need to exploit it. In this article, you are going to learn it all about its amazing benefits. Let’s begin.

Improve Loyalty

Who doesn’t want to have a strong brand with a large following of loyal customers and fans? That is exactly what social CRM can bring you, because it allows you to strengthen the bonds with your customers.

People prefer brands that are active on social media and that feel close to them. You can profit big time from this by implementing CRM strategies. Therefore, it is about time to do so, so you can improve loyalty and get a solid following that will keep buying from you and defend your reputation.

Competition is fierce nowadays, and thereby you need to fill all the boxes, you need to bring the best experience possible so people choose you over the other options at their disposal. You need to bring big value to outstand, so do it right with the help of social CRM.

Generate More Business

Knowledge is power, and when we talk about business, it is vital for your success. You cannot grow without it.

Now, CRM brings you the power to better understand your customers, find out more about their likes, passion and more. However, to make things easier for you, you will need an efficient software, more precisely, a modern social CRM software. Not hard to get, because you have different options available, and one of them is Kayako.

How will Kayako help you to win more business? Simple: it helps you to contact and engage your customers on Facebook and Twitter easily. Furthermore, it allows you to learn from them, and in addition, bring them support even if they move from a channel to another. It makes things practical and smooth.

As you can see, it will help you to broaden your horizons by gaining an insightful knowledge on your customers, which will have a direct impact in generating more business. Powerful.

Save Money And Time

Bringing support through social media costs significantly less than phone support. It will help you to keep your customers satisfied, and at the same time, safe money.

Furthermore, you will also save time. However, an important reminder: you need to handle it the right way. If you handle your social media conversations and requests independently on each channel, then you will end up consuming a lot of time without a fair reason. It will kill the benefits.

The solution? Use a social CRM software that allows you to take care of the different channels, in order to bring a fast answer. Customers love brands that respond quickly through social media, so you must profit from it.

It can help you to save money and time, but you need to do it right. Now that you know it, what are you waiting for? Make customer support better and cheaper for your company, and in return, build up a stronger reputation and solid bonds with your customers.

Proactively Engage Fans And Customers

You can engage conversation easily whenever your brand is mentioned, which allows you to interact directly with your fans and customers. This is big, because you will remind them that you exist and that you care about them. A proper software will let you know about these opportunities even when you aren’t directly linked.

Many of these interactions can result in a sale. However, another important reminder: you should have a help desk that allows you to manage different channels.

It can happen that a customer coming from social media gets interested in a product, but needs some further help through live chat. With conventional tools you would lose track, but with an efficient solution like Kayako, you would know who that customer is and make the conversation truly personal, which increases your chances of closing the deal.

Final Words

Now you know what social CRM can do for your business. Exploit these advantages and make your business grow with its amazing power!

If you have any doubts or questions, feel free to post them below. We will answer them as soon as time allows it.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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