Estimated reading time: 2 mins
Remember the days when the only way that you could have a pampering day would be to actually head out to a salon and let yourself be pampered? Unfortunately, due to the rise in home kits for pretty much everything from fake nails to self tanning sprays, the need for the beauty salon has reduced dramatically. This of course is a shame for those who have worked hard in learning special techniques and also taking the time, effort, and money on setting up their own beauty business. But is it worth it? Take a look at whether or not the beauty industry may be failing in the sense of salons and how you can still make a living from the industry.
Cheaper most definitely doesn’t mean better
One of the main reasons that people are choosing to pamper themselves at home is simply because of the cut cost value that they can do it at. Many people would rather risk ending up with a botched job than spending that little extra on having it done professionally. A way of getting around this would be to look at your cashflow projections for your beauty business and how it could be affecting the amount of custom that you’re receiving. On one hand, buying in better quality products might be more expensive, but the end result would be better. Then again, lowering your prices a little might just bring back that all important revenue. Find a happy balance in your salon and you should notice the difference.
Special occasions
No matter what happens, the beauty industry is always going to be needed for special occasions. That’s the one time that people don’t mind spending a little extra cash on the way that they look. Events like weddings, vacations, and even first dates always call for a trip to the salon, so why not create special packages for those customers so that you’re giving yourself a boost within the industry? Change things up in the way of becoming a mobile beauty therapist so that not only can you showcase your services in your salon, but you’re also reaching out and making the consumers lives easier!
The social aspect of the experience
If there’s one thing that can’t be beaten when it comes to the beauty business, it’s the social aspect of the consumers experience. There’s nothing quite like heading to the salon for a new hair do, and chatting away to your stylist. Find a way of accentuating that and you will soon find new customers flocking through your door. You could offer a particular stylist on demand, or even offer package deals for friends who want to visit a beauty salon together. Whatever you decide, just remember that the more social and fun the experience is for your customers, the more likely they are to come back!
To sum up, while the beauty business might have taken a step back because of the DIY kits, there are always going to be people who want that salon experience and more importantly, the salon quality finish that you just can’t get anywhere else!
