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Is Your Business Stuck In the Past?

Estimated reading time: 2 mins

Now, a regular person would be forgiven for thinking that the world’s moving way too fast, but a business owner? They could and should have legitimate grievances: it seems that if you close your eyes for a few minutes, by the time you open them again something will have changed! When it comes to your business, there are so many things that need to be taken care of, that it’s hard to ensure that your business is living in the present. Below, we show you how you get your company out of the past.

An Honest Appraisal

Before you go any further, you’re going to have to have a detailed look at your business. Look at with fresh eyes, as if you had seen your store or website before. Do your practices, style, and all-around aura belong in a time gone by? When we’re used to looking at something every day, it’s only when we take a step back and look at it that we see that we’re not quite as up to date as some of our competitors are. But there’s good news: you’ll have a perfect opportunity to revamp your business!

Look at the Leaders

You’re unlikely to be an industry innovator, but that doesn’t mean that you can’t steal some ideas from the people they are. Indeed, mirroring some of the practices of the world’s leading companies is a good idea for most of your business planning, not just making sure that yours is up to date. Take a look at Amazon, Apple, and Google, and specifically at the attitudes and look. They are the present, and the future – if you’re in the same league as them, then you’re on the right track.  

Watertight Look

Sometimes, your business practices and offerings may be just fine, but they’re let down by a look that seems old-fashioned. This is especially true when it comes to online businesses; what counts as good web design is always changing, and if your website hasn’t been updated in a couple of years, then there’s every chance that it’s lagging behind your competitors. This also applies to “real world” businesses, too; offices and shops can quickly become dated, so make sure you’re freshening up your look every now and again.

Learn How to Use Tech

Now every business has to have electrical currents flowing through every aspect of its operations, but every business can use technology. If you’re still on the old paper trail, then it’s time to upgrade. There is a lot of technology that can help you to make your operations more robust, efficient, and trustworthy. It’ll depend on what your business is, of course, but it’ll be worth investigating how tech can help your company improve.

Global Issues

Finally, keep in mind that modern companies tend to have one eye on global issues. Indeed, customers have resoundingly stated that they prefer to spend their cash with companies who want to make the world a better place. Whether it’s the environment, rights for all, or anything else, consider making it part of your company.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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