Why Every Business Website Needs A Chatbot

Estimated reading time: 2 mins

A chatbot is essentially that little thing that pops up when entering a website that asks if you need any help with anything. It is a computer program that has been created to make customers experiences easier by opening a conversation between a user, and the expert.

There are two types of chatbots that you can get. One that uses Artificial Intelligence, and another that has multiple choice answers depending on the style of question that has been asked.

Thanks to technology, these systems are only getting better. The more they grow, the more of an experience they can give to your customers.

So how can having a chatbot on your website help your business you ask? – Here’s how.

Greater user engagement

Everyone is using some sort of technology to stay online and engaged, whether that be through their iPhones, androids, or computers. But because of this, it means that people may be accessing your website throughout the day, and the night when you’re in bed, depending on whereabouts you are in the world. So while you are able to be available to answer any questions during your working hours – what about when you’re asleep? Well, this is where chatbots come in. They are constantly there to help your customers with any enquiries they may have and resolve their issues. And when done correctly, customers are more likely to come back again and buy from you.

Mobile-ready and always available

Because everyone owns a phone; it is essential that whatever kind of website that you have – it has been made to be mobile friendly so that it can be accessed properly on the correct system. Thanks to technology being so intelligent, you don’t have to worry about messing around with modifications, because chatbots know how to adapt themselves based on whether the visitor is on a desktop or mobile. Some people will say that there is no need because they already have an app for their site, but trying to encourage people to download it and stay engaged isn’t easy, whereas having a chatbot works easily, and is always available. It’s important that you familiarise yourself with the different systems though, so take a look at sites like that will give you any help and information you need in terms of various tech issues.

It can drive your sales

Chatbots are very smart, and are aware that your end goal is to make as many sales as you can. They are able to monitor what your consumers favourite and most popular products are, in which they will then send similar items like this for them to view, and more often than not, these convert to positive sales. It is even able to send your customers coupons and discount codes for money off their next purchase. We all know that customers like to know that you – as a business – are paying attention to their wants and needs. You can find ways of doing this on But sometimes it’s hard to do that to each and every person because you have so many other things to manage, but with the help of chatbots, they cover this area for you.

About the author /

Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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