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Branding is a real tricky element to get right with your start up business. After all, it is your opportunity to make a decent first impression your potential customers and clients, and if you find yourself in an already saturated market, this is where you can stand out from the crowd. But how can you make your branding unique? How can you allow you personality to shine through without it being overkill? I thought I would share with you some of the ideas you could consider.
Use the power of social media to develop your voice
Social media is such a powerful tool for new businesses, and it definitely should be something that you should take advantage of more often. However, some people fail to see how social media could grow your business fast and efficiently. People buy from people, and what social media enables you to do is make your business unique to you. It is you, and your voice, talking about something or a service that you feel passionate about. You are your greatest asset, and so you should be using that as part of your marketing technique for your brand. Whether you use clever photography, get behind the scenes chat with instagram stories, or use Facebook live videos to showcase you and what your business is all about, you may find that it could be one of your biggest assets and sales techniques to bring business into your start up venture.
Think about how your branding looks from colour to the message
Your branding is so important, so you need to take the time to think about the imagery, the message and how the brand looks. From the log to the colour palette you choose to use. This is where some of the industry leading experts have got it right. UPS protecting the brown it uses in its brand to make it standout from other couriers within a saturated market. Tiffany blue is recognised all over the world, and who can forget the power of the red heel from Christian Louboutin. But, thanks to bulk chemical blending you can choose to pigment your own colour and use it in anyway you could. It could help your brand really stand out from the crowd and make it unique to the business.
A killer website will always be valuable to your business
Finally, everything is digital these days and a good website will be so valuable to you. It needs to have the functionality of ecommerce to ensure that your new customers and clients get the benefit of the whole experience online. We go to websites expecting to have all the information we need and buy something or order something there and then. In this new age of urgency, you need to have a website and brand that delivers this message to ensure that you start up venture stands a chance. Especially if you have other businesses to compete with.
I hope that these tips help you to make your business unique to you and your vision.