SimonStapleton.com

Standing Out From The Crowd

Estimated reading time: 2 mins

It definitely isn’t easy to stand out from the crowd when it comes to business. There’s just so many people in this crowd, you’ll often struggle to find your place. But this is normal for all small businesses. It is hard to know what to do to get your name out there and get yourself noticed. But with the few tips we’ve got today for you it will happen. It’ll take time though. You can’t just expect to charge into the market and be a success from day one. It’ll take a lot of patience and determination, but the reward in the end will be more than worth it. Read on to find out what you can do.

Stand out with your Website

The selling point of a business will always be its website. It’ll be the main place your customers go to to get what they want. You know yourself that absolutely everything is sold on the internet now, so you need to make your punch into the market through your website. The first thing you need to think of is a cool domain name. Keeping it unique is what will draw your customers in. Premium domain names create a really strong brand. Whatever your domain name is will become your brand name, so make it count. You really do need to think outside the box here. Try and take some inspiration from your competitors if you’re struggling. You need to make sure the website itself is really professional. It needs to be smooth to use, and most importantly, the ordering process needs to be easy. People don’t like to be slowed down when they want something. Try and keep the colour scheme more neutral to keep it more professional.

Try a Mix of Marketing Techniques

If you want to stand out from the crowd you first need to get noticed within the crowd. This isn’t as hard to do as you may think. Marketing really is the way forward with this. Right from the very beginning you should be using the basic techniques such as social media marketing. When you get more established and have a bit more money behind you, you can use methods such as SEO. SEO has the power to get you noticed on a broader scale, but a campaign isn’t always successful. Try the easier methods first to get your name out there. Not only will you be imprinting in customers minds, but your competitors also.

The Art of Networking

Networking is another important one. Getting yourself out there as a person rather than just a business some say is more effective. There are going to be plenty of networking events and conferences within your niche that you can attend. It’ll give you the chance to introduce your business face to face with customers, as well as get a feel for what your competitors are doing in the market. Trade events in particular are going to be good for bringing in custom. All you need is a bit of money to pop up your own stall and the confidence to approach people and have people approach you.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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SimonStapleton.com located at Watledge , Stroud, UK . Reviewed by 18,205 readers rated: 9.8 / 10
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