SimonStapleton.com

When Business Is Fun, It’s Better For Everyone

Estimated reading time: 3 mins

Trying to run a successful modern company is serious business. However, that doesn’t mean that you should ignore the benefits of a little enjoyment. In truth, injecting a little fun into those activities can enhance the entire operation for all parties.

Still unsold? Let’s take a closer look at the most people within the operation, and how the fun factor will produce greater outcomes.

The Boss

It might seem a little selfish to start with your needs, but a lack of enthusiasm from you will filter down. Essentially, if you’re struggling to find a reason to smile, you cannot expect anyone else to feel positive about the venture.

There are many reasons to start a business. Nonetheless, the opportunity to take control of your destiny is at the top of this list. Working on something you feel passionate about is one of the key factors to consider. If you’ve lost those feelings, rediscovering them is vital as you look to get back on track. When your journey is spearheaded by a sense of enjoyment, you will inevitably earn more money. If that doesn’t provide a reason to keep smiling, what will?

Tip: Take a holiday from time to time. An increased sense of freedom was one of the main reasons for launching the business, and this is the best way to appreciate it. Besides, returning with fresh eyes may enable you to spot potential opportunities for improvement.

The Staff

Your employees are the greatest asset you’ll ever have, and it’s by a considerable distance. However, their academic and technical attributes are only half of the battle. Human interactions will always be at the heart of productivity. As such, keeping them motivated is vital.

If employees actively want to work hard, they will. This will boost productivity and reduce the threat of needless mistakes. Furthermore, those positive feelings will often be passed onto the customers. When you look at the companies with great reputations, the staff culture is always a primary focus. This means keeping them inspired while also showing that they have a chance to grow within the company. After all, personal gains will always provide the greatest incentive to strive for more.

Tip: Staff perks are essential, and these can include fun company days out. Check the newest sites launched to find out about the best leisure and recreational events around. When added to coffee machines and similar benefits, you won’t go far wrong.

The Customers

First and foremost, potential clients will judge your business based on its products. However, customer demands are greater than ever, and they need to feel a connection with the brand too. While good logos and a great looking website are key, adding a little fun is vital.

Not all companies want to build a ‘fun’ brand image. However, most can still get away with using social media to inject a little humor. Look at how these companies have mastered this field, and you’ll soon see how big the impacts can be. Those campaigns get people talking, and that interaction will send traffic and conversions through the roof. The type of jokes or laughter will depend on your target market, but you can be sure that this will be a step in the right direction.

Tip: Online clients often feel a lack of connection due to the company’s inability to provide insight. Use video footage and images to give a ‘behind the scenes’ look at your company. When they feel as though they are a part of the family, their responses will naturally improve.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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SimonStapleton.com located at Watledge , Stroud, UK . Reviewed by 18,205 readers rated: 9.8 / 10
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