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Consumer Targeting: What You Need To Know

Estimated reading time: 2 mins

All business owners have to work hard to ensure their marketing and promotional efforts create the desired results. In most instances, your approach to targeting will play a significant role in the outcomes achieved from your strategy. Considering that, this article will draw your attention towards some tips and tricks that should ensure you always make the right moves. When all’s said and done, digital marketing is much cheaper than traditional alternatives. However, it’s still possible to waste a fortune if you don’t get the targeting options right.

Conducting market research

Before you do anything else, it’s vital that all entrepreneurs perform a lot of market research. Thankfully, that process is much more straightforward than it was in the past thanks to the rise of the internet. Almost every consumer in the world now uses the web every day, and so you won’t struggle to gather the information you require. Maybe you could publish a questionnaire for people to answer? In most instances, the direct approach will benefit your brand. However, you can also use government websites and other online portals to learn facts and statistics that could inform your plan.

Using targeting for promotion

When it comes to advertising online, there are two areas in which your market research will come in handy. Firstly, you can use the information you gathered to get better results from your social media advertising. Secondly, you can use the info to ensure you only place your ads in front of the right people when using Google Adwords. You just need to know some basic facts about the consumers you need to reach. At the very least, you will need to discover:

  • Ages
  • Gender-Specifics
  • Locations
  • Interests
  • Recent life events
  • Employment information

Calling the experts

Sometimes business owners struggle to find the time to conduct market research and use their findings to their advantage. That is where professionals could provide some assistance. Finding the right digital marketing agency could take a while, but you’ll get there in the end if you get some recommendations from associates and read online reviews. Once you find a suitable company, you just need to get in touch to inquire about their prices. Most marketing specialists will handle every element of advertising and promotion on your behalf. That means you’re free to focus on growth and pushing your business to the next level. In nearly all instances, marketing experts will:

  • Deal with social media promotion
  • Use SEO to drive traffic
  • Develop long-term promotional strategies

Now you know the ins and outs of consumer targeting, you should notice an improvement in results within a couple of months. Whether you perform the task in-house or outsource it to professionals is down to you. However, there is no getting away from the fact that entrepreneurs who know their target market like the back of their hand will always stand a decent chance of success in their industries. So, take the time to create your plan and then set the wheels in motion as soon as possible. That is the best way to ensure you always put your products or services in front of the right people.

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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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