SimonStapleton.com

Better Customer Relations Start With Smoother Operations

Estimated reading time: 2 mins

It’s hard to impress the ever-elusive consumer. Once you’ve finally mastered a product, service, or marketing style that impresses your target market, some other company comes along with something better or the average consumer simply becomes disinterested in your outdated approach (and things become outdated quickly in this exponentially-progressing business world). It’s hard to find a way to maintain a loyal client-base without relying on temporary trends or fads to capture people’s attention. What you need is a timeless strategy to retain good customer relations, so here are some tips on achieving that by improving your company’s operations.

Improve the standard of service.

At the end of the day, the consumer wants a top-quality product. Yes, you need to reel them in with an enticing marketing campaign and a brand message which speaks to them on a level which extends beyond the surface. However, you also need to walk the walk as well as talking the talk. Big promises mean nothing if people use your product or service and feel that your company isn’t all it claims to be. Focus on making improvements behind the scenes in the areas which people don’t see in the marketing campaign.

Help the team who work on your business’ products in the warehouse by making improvements to the resources and equipment they use. You could look into options such as Positek industrial sensors to ensure a more precise level of measurement within the manufacturing process. You could look into automating certain administrative tasks in the office environment to help the team working there too; if your team has more time to focus on complex tasks involved with the service you offer to your customers then you’ll be offering a higher quality of service. Essentially, improve your workplace so that your employees are operating in the best conditions possible to deliver a top-quality product or service.

Be human.

Most importantly, a company which connects with its customers is one which knows how to talk to human beings. Separate yourself from your ‘businessperson brain’ and bring yourself back down to earth when communicating with clients or potential customers. You should try not to about talk about consumers in terms of statistics or even as ‘consumers’, in fact. You should see them as people, and you might find that doing so means they’ll be more willing to buy from your company.

Essentially, consumers want to talk about potential solutions to their problems. They don’t want to be told all the things that are fantastic about your business’ model. They want to be more than a client. People want to be told that your clothing range is eco-friendly because your business cares about the planet or that your food range is full of vitamins and nutrients that the body needs to be healthy. Obviously, your company might not be involved with either of those industries, but the point is that you need to focus on problem-solving and not business jargon when you’re talking to customers. That’s all there is to it.

Share this...
Share on Facebook0Share on Google+0Tweet about this on TwitterShare on LinkedIn0Pin on Pinterest0Share on Reddit0Share on StumbleUpon0Digg thisEmail this to someone
 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

Post your comments

Your email address will not be published. Required fields are marked *

Affiliate Promotion

simonstapleton.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates.

Polls

When answering Employee surveys, do you always answer completely honestly?

View Results

Loading ... Loading ...
SimonStapleton.com located at Watledge , Stroud, UK . Reviewed by 18,205 readers rated: 1 / 10
My latest book: ACE Your Performance Appraisal$4.99 on
How Am I Doing?

Did this discussion solve your problem?

Then please rate this post or leave a comment.