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Business Conferences: How To Impress Your Attendees

Estimated reading time: 1 mins

If you’re hosting a business conference for the first time, you’re probably concerned about making sure your attendees enjoy themselves. For that reason, it makes sense to think outside of the box when it comes to creating your plans. The suggestions below should help to point you in the right direction.

Hire a celebrity speaker

The best way to impress your guests at a conference is to hire a celebrity speaker. That doesn’t mean you have to pay for a top comedian or anything like that. However, you should find an influential professional from within your industry.

Hire some novelty entertainment

There are lots of options on the table when it comes to entertainment. Some people like to hire bands or music acts, and others choose magicians. Of course, you could always think outside of the box and lease a photobooth or something similar. There is more info about that idea below.

Make sure nobody leaves empty-handed

Lastly, you need to ensure people leave your event with lots of promotional materials and gifts. So, start making up your conference bags as soon as possible, and make sure you hand them out before anyone heads for the exit.

If you follow some of those tips, you should get much better results from your business event. Of course, there is always more to learn, and you should feel free to try some unique or original concepts. The idea is to work hard to guarantee that nobody feels bored during the conference, and all guests want to return next year.


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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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