Is Selling as Complicated as it Looks?

Estimated reading time: 2 mins

If you’re thinking of working in sales, or you just need to improve your sales skills for your current job, it can all seem a little complicated from the outside. Is it really as complicated as it looks, though? Well, the truthful answer to that is yes and no. It’s not easy, but it’s not a talent that you necessarily have to be born with either. Read on now to learn more about making sales and what it involves.

You Need to Have Confidence

If you want to make sales, you’re going to need to show confidence. People never buy when the person who’s trying to sell them something is lacking in confidence. It can be off-putting, and it never seems quite right. So, you need to give off a certain degree of confidence if you want to get this right.

Building Trust Rapidly is One of the Biggest Challenges

Making sales is all about trust. If the customer doesn’t trust you, why would they trust anything that comes out of your mouth? When you think of it in those terms, and it’s easy to understand.  Learn more about building trust with customers at It’s not hard, but it can be done. It has to be done quickly if you want the best outcomes possible too.

You Always Start on the Back Foot

When you’re trying to sell something to someone. You’re always starting out on the back foot. That’s just the way it is. However, that doesn’t mean that you can’t make that sale. People are inherently suspicious, and they always need to be convinced. It’s the job of the salesperson to convince them that they should be the thing that they’re trying to sell. Most attempts at making a sale will be unsuccessful, but that’s not a problem.

But Selling Can be Taught

Lots of people will tell you that selling is a skill that can’t really be taught, but don’t listen to those people. It certainly can be taught. You just need the right teachers and a good attitude combined with a willingness to learn. You can find companies that offer training in sales at places like There is plenty of expert help out there, so don’t be afraid to make use of it.

Practice Makes Perfect

In the end, selling is not too dissimilar to anything else. If you practice it and put the hours in, you will eventually get better at it. You don’t have to be a natural talent, and you don’t even have to be a naturally confident person. All of these issues are things you can get better at as you learn more while practising. There is no need to give up if you don’t see instant improvements. It takes time to become a good salesperson.

When you see other people making sales, you often wonder how they’re doing. But if you want to be in that position, you need to stop wondering and start learning.


About the author /

Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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