Plotting Marketing Success With Google Maps

Estimated reading time: 2 mins

In today’s day and age, there are lots of ways to market to your customer base. From SEO to PPC, the list is a long one. Google Maps, then, might not come into a business’s sphere. Thanks to keywords and phrases and a solid social media plan, it is possible to reach a broad audience. But, omitting Maps from the marketing strategy is a big mistake because there are plenty of positives for the business to exploit. Quite simply, once consumers know the firm is in their proximity, they are more likely to take a punt.

Now that you know the pros, it’s time to come up with a plan. Here are the basics that every business should understand.

Don’t Overextend Yourself

Geography is the biggest player in Google Maps marketing. Therefore, it is pointless to try and turn up in results pages which aren’t about the local area. Attempting to create landing pages for specific areas and investing in local links is a waste of time. If the proximity isn’t close by, you are not going to be in the conversation. With this in mind, only concentrate your efforts in the business’s local areas. To do this, remember that proximity is king when it comes to ranking.

Do Invest In SEO

Just because Maps is different to search engine optimisation doesn’t mean they can’t work together. In truth, SEO is one of the biggest contributors to a company’s Maps marketing plan. Think of it this way. To appear higher in the Maps ranking pages, the firm needs quality links from unbiased, reputable sources. Also, it needs citations, other companies and people mentioning your name contact details. Why? It’s because Google uses the data to secure the firm’s location. It’s SEO, proximity, and Google Maps all rolled into one.

Don’t’ Do It Alone

There is an important question which you need to answer: “do you understand Maps marketing?” Some bosses can say yes and gloss over this paragraph. For those who answer no, it’s essential to employ help. A full service brand agency such as the Iconic Brand Agency covers a range of marketing topics. A specialist firm such as Stellar SEO focuses only on Google Maps. Whichever you choose, it is vital to realise that two heads are better than one. With their experience, skill and resources, they can develop a plan that will be effective. Also, they can fill in the gaps in your knowledge.

Do Take Quality Images

People don’t see a business nearby and make a quick decision. Proximity helps, yet consumers need more before they invest. What they need is something which shows a company in a positive light. That way, the judgement they make is likely to be a constructive one, and that will put the company in the frame. The only way to do it is with quality images. The key is to show the best aspects, from a busy working environment to a clean and tidy office. Also, don’t forget a shot of the exterior with the logo in the frame as it looks professional.

A map is the cornerstone of success, and Google has just the one to guide you to the top of the market.


About the author /

Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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