Estimated reading time: 4 mins
A Guest Post by Robert Everett
It goes without saying that it is necessary to improve ctr. Click-through rate is a process of clicking, the number of times your masterpiece headlines were noticed by the web surfers. important. You may have the most organic content in the whole world, but if nobody reads it, the site traffic decreases.
The question is how to improve ctr. If the problem is only because of the absence of eye-catching headlines – just change them and forget about your problem. The core elements of SEO are URL, Headline, and Meta Description. Among the others such things like reviews, dates, and breadcrumbs. However, you might be ready to boost ctr by yourself, hence get inspired with the practical tips, mentioned below. And be sure, your time won’t be wasted.
This is the biggest blow to your dollar, the items which will lead to a significant increase in ctr and total clicks. Use it all together, and you can easily see an increase in CTR by 30%-40%.
Define the lowest Click Through Rates content
Firstly. you have to define the lowest Click Through Rates content. It’s very easy because everything you have to do is to upload a Search Analytics software for your Google account and the program will do everything instead of you.Your task is to give the proper settings, and the application will show the number of clicks, total impressions, a percentage of CTR and position.With the help of a diagram, your whole content, including keywords, pages would be divided into “unicorns” and “donkeys.” With this in mind, turning donkeys into unicorns, you’ll significantly increase SEO. To give an illustration, the transformation of one donkey boosts clicks by 6x.
Get rid of the standard title for
Secondly, you should get rid of the standard title formats. Bear in mind that keyword-focused titles, which are, truthfully, not connected with the topic an average user looks for, won’t increase your CTR. Thus, it’s better to change them. Your task is to grab the user’s attention. When you are inventing your tags, focus on the following essential elements: character length, word choice, and query match. To boost organic traffic and increase conversion rates, try adjusting your page titles to be more relevant and/or enticing to click. But do not remove your target keywords this won’t give you the answer of how to improve organic search.
Use a numbered list.
Thirdly, the excellent idea is to use a numbered list. In most of the occasions, such texts are easier to use, and they are deprived of unnecessary information.Using such additions like dates, low-price, even #1, bring a positive impact on CTR. Puting a date in the headline and/or description helps add relevancy. Moreover, numbered articles improve clickthrough rate by 36 percent.
Be relatable and emotional.
Another key thing is being relatable and emotional while writing a title of your future SEO masterpiece. You have to write from the perspective of one of four different characters: the Comedian, the Hero or Villain, the Good Friend, the Bearer of bad news. Thus, before the beginning, just imagine who you are today. With the help of new look, any headline would look in another way. With this in mind, don’t be afraid of being more dramatic as always.The pure emotions make people click with new strength.
Add the eye-catching words to your meta description.
Coupled with the strong headline, the eye-catching words in the meta description is an example of clicking content. That is to say, you might consider meta descriptions as free advertising — it’s basically an opportunity to get your message out each time your listing is displayed in the SERPs. However, keep in mind that sometimes Google doesn’t display the meta description in a SERP snippet, and instead uses other sources like publically available data and/or the content of the page.They have to be call-to-action and simply make the average user click on them.
Use descriptive URLs.
In view of Microsoft finds descriptive URLs more attractive than generic, according to statistics they get 25 percent more clicks, When it comes to developing an own URL, pay attention to areas such as the folder structure, word picker, query response, and side navigation.
Provide some unique headline ideas and test them using social networks posts.
It’s a brilliant idea to provide some unique headline ideas and test them using social networks posts. Because the same triggers which make people click on the social posts cause them to do the same on organic search listings.In other words, the higher Facebook engagement rates you have, the higher organic ctr you would have.
Organic CTR improvement is your secret weapon in the world of content marketing.
That is to say, in the digital marketing community, changing things like Page Titles to boost ctr is not widespread. But it’s a wrong approach. You don’t have to put as many keywords as possible into the headline trying to boost rankings. Nowadays, such things as relevancy, credibility, and context are more powerful than keyword searching to become in the top position of the search line.
About the author: Robert Everett is an SEO, Content Marketing and PPC specialist.Today he works for EduBirdy and is available for content creation and SEO projects. Robert creates engaging content with SEO best practices for marketing thought leaders and agencies. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. He also provides technical SEO and copywriting services for businesses of all sizes. Robert is fond of photography in his spare time.