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Watch This Space: Creating A Successful Shopfront

Estimated reading time: 2 mins

When you walk through a high-street or through the busy paths of a mall, you will see a lot of different storefronts. Each one will have its own design, character, and will display a wide range of different products. It’s unlikely that you think much of these areas when you’re shopping, and will enjoy them for what they are; pieces of artwork. But, if you ever have to design one of the areas yourself, you need to be thinking much deeper. To help you out with this, this post will be going through some of the best ways to create a successful shopfront.

Display The Best

The items you put on display in this area should be ones which you’re proud to show. They should be the best of the best, and they should represent your store well, or customers might not be interested. In most cases, companies will display their flagship or most recent items in this sort of area. This makes sense, but might not always be the best way to go. Instead, you should think about the goods which will catch people’s eye, while also showing them that you mean business.

Use The Right Design

With the products you want to display in mind, you can start to think about the design you’re going to use. From the windows to the items behind them, you’ll probably need some help here, and will have to do some research to find. A graphic designer will be able to help with any branding or other design you need for the store, making this side of the work a lot easier. But, to design the layout and positioning of the items in your storefront, you’ll have to do planning. Use websites like Instagram to inspire you, and forums and blogs to give you advice.

Use The Right Tools

Once you have the layout in your mind, it’s time to consider the tools and other items you’ll be using to show your products off. For example, a clothing company would need a way to display their clothing. Mannequins are usually used for this, as they show what clothing will look like when it’s on, and will give a storefront more character. Websites like http://www.fireflystoresolutions.com/c-1184-mannequins-and-forms.aspx can help you to find items like this. Of course, though, you’ll have to figure out exactly what you need by yourself.

Make It Unique

The most important thing to think about throughout this process is intrigue, and how you’re going to generate it. As a part of this, you should always make sure that your shopfront is unique. Other people’s ideas should never be copied, instead being used to inspire you. This will make your store stand out, without leaving it feeling like a copy or a rip off another store, making people feel compelled to visit.

Hopefully, this post will give you a good idea of what can be done when you’re trying to find ways to improve the front of your store. A lot of business owners fail to consider this sort of area, instead leaving it until the last minute. In reality, though, this part of your store is one of the most important of all. So, it’s worth making sure you put the right time into it.

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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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