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The Secret To Drawing In Consumers

Estimated reading time: 3 mins

Every business wants to know the secret to drawing in consumers. Whether you’re seeing a slight decline in sales or you’re currently enjoying a lot of success within your business, it’s vital to always be searching for new ways to draw in consumers. Success can change for any company in any industry at any time. It’s important not to get too comfortable but it’s also important not to panic when sales decline. There’s always a way to change your situation. Here are some of the ways in which you can draw in more consumers.

Work on your employees.

You might be puzzled by this suggestion if your business’ goal is to impress your customers and not your workforce but that might be the exact reason as to why your company is currently failing to make an impact on the market. Customer service is everything when it comes to drawing in consumers, and your business isn’t going to have a good standard of customer service if it doesn’t have a dedicated and passionate workforce. That’s why you need to invest in your staff if you want to see results in terms of customers and sales. Motivate your team and treat them with the same level of respect and care as you do with your customers. Give them perks such as free lunches, early finishes, and even bonuses for hard work; it’ll encourage other employees to work harder.

Work on your marketing.

It’s vital that your business focuses on its marketing campaign if it’s struggling to gain new customers or to simply impress the consumers it’s reaching in the first place. Your target market cares about a good product and a good service, but don’t focus solely on boasting about how innovative you are and how great your business’ services may be. Remember that the consumer has an abundance of options and there are most likely dozens or hundreds of companies within your respective industry which all offer the same goods as you do. You’re not giving people a reason to buy from you if you’re simply saying that you sell a certain good because all your competitors sell that thing too. What’s your angle? What’s your unique selling point?

That’s where your marketing campaign comes in. It’s your brand that hooks consumers and not necessarily the service in itself. It’s all about the way in which you package your product and sell it. People always prefer a present when it’s packaged in pretty wrapping paper; think of it that way. You might want to focus on telemarketing services to help your business research the market. It’s important to get help if your company is struggling to maximize on opportunities to appeal to your target audience.

Focus on your loyal and profitable customers.

The answer to drawing new customers is lying under your nose: your existing customers. There’s no better way for a business to expand on their existing client-base than to use that very same client-base as a form of free and indirect marketing. Word-of-mouth is a very powerful tool and it’s the way through which any business grows to become successful on a national or global basis; the biggest corporations in the world didn’t attain millions of customers through reaching them one-by-one.

You need to give your existing customers a reason to continue being loyal to your business and a reason to tell their friends about you. Referral schemes are a great way of achieving this. Give customers rewards such as deals and discounts for getting their friends to sign up or buy from your business. It’s a win-win situation and a model which continues to work successfully.

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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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