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Widen Your Ecommerce Business’s Appeal And Draw In The Crowds

Estimated reading time: 7 mins

More shoppers are choosing to venture online to invest their money and are changing the habits of entering a physical store. Therefore, there’s no better time to run an e-commerce business; however, with so much competition saturating the market, you’ll need to be able to make an impact with your target audience.

Standing out from the crowd is the only way to succeed in the online business world, so it’s worth making the necessary investments in some specific areas of your company. The following are some ideas to help to guide those who feel that their Ecommerce company could use a boost to bring in a regular flow of consumer traffic.

Get Off To A Great Start

There’s nothing more detrimental to a business than a terrible first impression; that’s why it’s vital that you launch, or relaunch, your website with a positive bang. The build up to your reveal is a key area to how successful your company will be, and how people will perceive you as a business. Therefore, you should interact with your audience to gain excitement and enough momentum for success. However, before you go ahead and announce the big news that your website is live; you’ll have to put in place and solidify everything you need to start up an e-commerce business so that there are no disappointments when people arrive and begin to shop.

Everything from your social media handles and domain name to your web design and stock levels should be organized, strong, and ready for lift off. Investing time, effort, and professional help for your company’s marketing, on the lead up to your launch date, will ensure that you’ll get a decent influx of new customers, and you’ll remind your current audience to pop by and become your brand ambassadors.

Try to remember that things can go awry during the time of your launch; you’re likely to have an influx of visitors that your site simply isn’t used to (yet), so there’s bound to be the odd technical issue. Therefore, it’s crucial that you have the right people on hand to help fix any problems as soon as they crop up. Ensuring that issues are dealt with in a timely fashion will help to avoid upset customers who may decide not to revisit you again. When things do go wrong; apologize, explain, and ensure that your potential patrons know what’s going on so that they’ll come back as soon as things are running smoothly again.

The joy of internet shopping for many is that the store is open for 24 hours a day; meaning that they can shop outside of normal trading hours when they finish work and during their evenings at home. It’s worth bearing in mind that you’re now a 24/7 business, and people will expect the same level of service whenever they visit you; so don’t let them down.

Focus On Who’s Visiting You

Once you’ve sounded the alarm and people are on their way into your online space; you want them to be suitably impressed. It’s therefore, a smart idea to invest heavily in your web design so that you can stand strong against your competitors and your consumer audience will begin to expand. When patrons get to your online space; they’ll want to enjoy the aesthetic elements of your website and be able to navigate through your store with simplicity and ease. Many people will judge your whole business on how your website is designed, so it’s wise to make sure you get expert industry help, advice and services to design you something to be proud of.

Think about your customer’s experience; just like you would in a physical store. You want to provide your patrons with a space where they can find what they’re looking for with ease, and information is kept clear and concise. You don’t want to overwhelm visitors with too many colors, shapes, deals, and call to action areas, as they will likely click to go elsewhere to shop.

Make it clear that you’re there to help your customers should they need it. Friendly pop-ups that let your patrons know that there is customer care on hand at any time is the perfect way to make them feel welcome. If people are visiting your site out of hours, when there isn’t any live help available; ensure that you make it clear where they can send their questions and queries to, and get back to them at the first possible moment the next day. Consumers appreciate excellent customer care, which can sometimes be lost in an e-commerce setting, so make sure that you make it a priority, and use your web design to help you achieve visitor satisfaction.

The content on your website needs to complement the overall aesthetic and provide your customer with the relevant information in a friendly tone. The only way to get to the top of any search engine lists is to ensure that your content is of a high quality and the SEO is plentiful. Again; you’ll need to invest in the right help to achieve a website that does as much for your business as it does for your customers. If you put your efforts, time and money towards the right things; your e-commerce business’ appeal with keep growing and you’ll expand in no time.

Stay Social And Engaged

As previously mentioned; your social media needs to be set up and ready to work for your business. By understanding how your audience uses and interact on social media, you’ll be able to provide them with better content, the right kind of links, and plenty of personality to reflect your brand’s identity. Make sure that all your social channels are clearly linked in with your web design, so people can click through with ease and join in on the conversation.

Using topical media subjects and things that are relevant to your consumers is a great way to promote your site and any specific products or special offers. Ensure that you keep the conversation going and regularly update each of your platforms. People are easily distracted by things on their feeds and could click through to a competitor’s site if you’re not reminding them that you’re there. Check out some ways to engage your customers on social media here: https://biznology.com/2016/11/4-ways-really-engage-customers-social-media/ and start the conversation.

Continue to encourage your consumers with savvy marketing ideas and a fresh approach to how you talk to them. Sometimes, online retailers can be a little soulless and lack character. Therefore, it’s important that you keep pushing your brand’s identity out there and be a voice that people want to listen to. If you’re a company with a killer social media strategy; you’ll have customer traffic flocking to your site, and people will be more inclined to take notice of your content.

Become known for your weekly or monthly competitions and contests; give your audience something to look forward to regularly, aside from your product range. If new items hoit your website; make a big deal out of it and tempt people to your website with potential prizes and sales. Support the causes that the public are getting behind; be your audience’s voice and reflect what they’re feeling so that you’ll have a common ground, build customer trust, and allow new consumers to buy into more than just what you sell. People crave more than pure consumerism in today’s online space; they want a deeper level of connection, so promoting your ethics and beliefs is a great way to stay connected with the crowds.

Be Ready To Adapt And Change

There’s no use being the latest online retailer if you’re unwilling to adapt and move with the (very fast-paced) times. Versatility will help to set you apart from stagnant and old-fashioned companies and is another way to show that you’re eager to please your customers. Try and collect as much data and customer feedback as possible; for ideas on how to do so, take a look here: http://blog.clientheartbeat.com/customer-feedback/ and begin to think about your strengths and weaknesses.

Listening to praise and criticism from your audience is the only way you’re going to improve your business. So, whether it’s a compliment on your web design or a complaint on your customer service; take note and utilize the information to move forward and grow. The crowds will appreciate the effort you put into looking after them, will keep returning to shop with you, and will recommend you to others; ensuring that even more traffic will head your way.

Remember that people are shopping from their sofas and on the move more than ever before. Therefore, it’s essential that your website is responsive and looks and works perfectly across a plethora of smartphones, tablets, laptops, and screens. Keep investing into what’s working for your e-commerce business, and you’ll flourish as a company because of it.

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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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