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The Key Mistakes You’re Making With Sales

Estimated reading time: 2 mins

The one thing that keeps your business running right is your ability to generate revenue by making sales.

Although your administration, finance, marketing, and even your customer services are all crucial components to running a successful business, without sales, none of it would matter. So, it’s kind of a big deal when you make a mistake with regards to your sales processes. Not getting it right is going to seriously harm any chance of success that your business has. If you’re wondering why your sales aren’t increasing and you want to know where you’re going wrong, maybe one of these mistakes is something you’ve made.

Not Analyzing Results

First of all, if you never record anything, or check your results, you’re going to be doing your business, and its potential for growth a huge disservice. One of the most effective ways that you can improve your sales is by making sure that you react to statistics. So, it’s time to start both recording your processes and analyzing the results. By observing how your customers” shop, you will be able to make your sales process better.

Not Training Your Staff

Your staff is hugely important to making sales. If you are not training them in the ways that you should be, or regularly enough, you may find that they are not best equipped to both handle sales or increase them. So, if you want productive employees that are going to improve your sales, you’re going to work on a solid training program that can facilitate that.

Using Ineffective Sales Processes

But sometimes, the problem isn’t with your sales force, but the process that your customers follow to purchase from you. You will find that sales funnels are a key part of the process here. If you want to turn a prospect into a customer, you need the tools to make it happen. Sometimes, it can be something simple, or you may want to make it a complex process, depending on the product or service it is that you offer.

Not Listening

In business, it’s easy to believe that you know best. After all, it is your company, your product or service, and you probably feel as if you know the industry well. But, if you are not prepared to put your customers first and actually listen to them, you are not going to succeed. Part of the reason for why your sales may not be working is because you’re not giving customers what they want. So, make sure you’re taking any feedback on board.

Falling Behind Competition

And finally, one of the reasons that you may be struggling with sales if because you’re falling behind. If your competitors are beating you with trends, quality, price, or any other factor that influences the customer buying process, you’re going to lose out. So, you need to make sure that you stay ahead of the competition in any and every way that you can. If you don’t, you may find your customers flock to them instead.

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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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SimonStapleton.com located at Watledge , Stroud, UK . Reviewed by 18,205 readers rated: 1 / 10
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