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The Dos And Don’ts Of A Successful Website For Your Business

Estimated reading time: 2 mins

If there is one thing a business must-have in this day and age, it’s a website. Not to generalise, but it is almost impossible to create a successful brand without one.

However, choosing the first option that comes to mind isn’t a solution. A fix is to pick the best possible site available for the sake of the firm and the customers. To do that, you need to understand the dos and don’ts of web design as only then will you be able to make informed decisions. With that in mind, here are the main ones to look out for regarding design.

Don’t Do It Yourself

There are processes in business that appear doable to a lay person. Marketing is an example, as is web design. Thanks to WordPress, it doesn’t seem too difficult to cook one up in a matter of minutes. And, it isn’t as long as you follow the instructions. The issue, though, is that this is a basic way to create a site and the odds are it won’t be effective. After all, you know nothing of web design fundamentals, so you may as well let anyone have a crack. Although it’s tempting, you should never opt for DIY design unless you have the experience to do it right.

Do Pay For An Agency

Another reason businesses and entrepreneurs like to go it alone is because of the cost. I get that. But the truth (gained from personal experience) is that a good agency will set you back, and you need the money in the budget. Anyone trying to cut corners will instantly see DIY design as an opportunity. However, the best website design doesn’t come cheap for a reason: it’s effective. And, because it is effective, it is worth the money in the long run. Anyway, a good site makes money which means you will recoup your investment in the medium to long-term.

Don’t Lose Contact

Outsourcing the job to a third party isn’t the end – it’s the beginning. Just because you make a choice to hire an external firm doesn’t mean you can forget about the whole thing. If anything, you have to be more aware of what is going on than ever before as it is not in your control. To do that, it’s essential to maintain contact with the company and ask them for details. That way, the final product should be everything you want and more. Plus, you want to get value for your money, so you need to keep a watchful eye on proceedings.

Do Evolve

What works now may not work in the future. That has been and always will be the case as everything changes. As a result, you have to evolve and adapt your design to the times. The key is to make little changes which have a big impact rather than wholesale changes. The small things work better because customers are creatures of habit and don’t like change. As such, a big alteration may not go down well, whereas a tiny one could offset the site perfectly.

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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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SimonStapleton.com located at Watledge , Stroud, UK . Reviewed by 10,923 readers rated: 9.5 / 10
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