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How Your Digital Business Is Always Judged Online

Estimated reading time: 2 mins

We all know that digital is the future. Everything is going online. The internet is making processes easier; ideas are becoming more and more exciting, the future can offer us anything. So, it makes sense that are a lot of businesses are going solely online, or even starting out as an entirely digital company. When you have an online business, you can feel like the world is at your fingertips. You’re running your own empire with the touch of the button. But, being a digital business does come with its hardships – like being judged. Because when you have an online business, you can be critiqued for your expertise (or lack thereof)!

Your Website Design

So you have an online business, meaning you’re going to have a website. But, how if your design holding up? Potential customers and even competitors will judge you based on your web design. So, it’s important that you find web development companies that can make your website sing. If it doesn’t, you could lose custom as soon as they click on and dislike your site. If you’re a consultant or work in digital industries, this could even harm your future.

Your Content

Closely related is your content. So, your design is pretty good, and customers seem to love your site, but what about the content you’re offering them? When you’re a writer, this has to be perfect. No buts. If you’re trying to sell your digital services, but you can’t sell yourself, it’s never going to work. So, make sure that your digital business content is as polished and professional as it can be. Quality beats out quantity every single time.

Your Marketing

Then, of course, there are your marketing efforts. As a digital entrepreneur, you may offer some form of digital or marketing or consulting services. So you need to be able to show that the proof is in the pudding. If you’re claiming to be a guru, but your marketing sucks, you will be revealed as a fraud. If your business is invisible online, your copy is questionable, and your promotions aren’t up to scratch, you won’t win clients over. You need to see your own marketing efforts as your portfolio.

Your Social Presence

Following on from your marketing is your social presence. Now, you may not be any kind of influencer, but most digital businesses are always judged on how well they have built their social presence. When you’re an online business, you need to be able to engage your audience well. If your customers can’t see that, they may not buy from you. So, you need to make sure your engagement levels are solid.

Your Communications

And finally, we come to how well you can communicate with your customers. As on online business, especially if you’re selling online services or products, you need to be able to nail all of your online operations – like your communications. If your service is awful or you’re not providing the right levels of communication, you may find that you’re judged harshly, but it could even be just.

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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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SimonStapleton.com located at Watledge , Stroud, UK . Reviewed by 18,205 readers rated: 9.8 / 10
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