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Poor Profit Margin? Focus On Selling More Not Spending Less

Estimated reading time: 2 mins

A common issue for many small enterprises is a poor profit margin. This refers to the fact you’re really not making as much money as you hoped. You could be making a profit, but it might be tiny. Or, in a worst-case scenario, you’re making a loss, and things need to change.

In either case, there are usually two trains of thought for how you turn things around. Some people believe that if you spend less money, you can reduce the cash leaving your business, which boosts the profit margin. This is a viable solution, but it’s not the most effective idea. By spending less, you may be forced to reduce costs in your business or let go of some of your staff when you really don’t want to.

Instead, you should focus on selling more! Give your sales a big boost, and you can start bringing more money into your business which raises the profit margins.

How can you do this? Well, there are a few ideas below that can help you boost your sales in a short space of time and see those profit margins increase.

Start Selling Online

The online marketplace is so huge it makes for the perfect place to start selling your products. There are more opportunities online to find customers and make sales compared to if you only focus on the offline market. What you should do is find an ecommerce agency, set up an online website, and start drawing traffic towards it. With an online sales funnel, you can start making so many more sales alongside the offline sales you make too. You tap into a larger market, and the money will come flooding in.

Take Advantage Of Existing Customers

Boosting your sales isn’t the same thing as finding new customers. You can increase your sales without finding any new customers at all. In fact, it’s potentially easier to make sales via your existing customers than it is via new ones. After all, they already trust your company, they’ve already spent their money on your products before, and they’re easier to convince. So, take advantage of your existing customers and try to increase sales through them. Send them emails or provide them with special offers that only existing customers are eligible for. This entices them to spend more, and your sales will increase.

Create Bundles

Bundles are great as they appear more appealing than a single product on its own. If you have three products that aren’t selling well, they’re suddenly more appealing when they’re bundled together as one. Consequently, you can boost your sales by selling bundled products and getting money from them, rather than not seeing any sales from them individually. It’s a simple concept that’s tried and tested, it will help you boost sales!

By selling more products, you can start making more money. This helps push your earnings up higher and higher, which increases your profit margins. So, your losses are turned into profits and your small profits are made into bigger ones.

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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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SimonStapleton.com located at Watledge , Stroud, UK . Reviewed by 18,205 readers rated: 9.8 / 10
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