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Business Class: How To Stand Out In A Sea Of Competitors

Estimated reading time: 5 mins

The thing about being in business today is that you have to be able to stand out in a sea of competitors. This isn’t always easy. As everyone and their uncle seems to be starting up a company for themselves their basement, with a few laptops and a dream. But it is possible, especially if you following the hints and tips below. Read on to find out more.

Have a great image

Image is everything in this saturated media world, and that means that your business needs a positive image to stand out in the right way. But how can you create this? Well, it’s a combination of branding and services that you provide to your customers.

In term of brand, a simple yet effective logo is crucial to give your company an indentation the marketplace. Get this designed professionally and avoid the still in training freelancers on sites like Fiverr.

Remember, for many clients, this is the first thing they will see on your business and the things that they will associate with it the most in visual form. So investing in something that works well is key.

Of course, a successful endeavour isn’t built on a logo alone. As, if your product doesn’t work, or your customers don’t feel valued, then all it will do is associate your brand with negativity. That is why it is so vital to ensure that you invest time and money into the thing that you are selling. As well as the ordering and following up processes that you have in place.

Remember that the Internet is full of sites that review products, and the service received when dealing with a company. So you can’t afford to even let one unhappy customer slip through the net.

To ensure this doesn’t happen, it can be useful to assign customer satisfaction to a specific person or team. Giving them the time and resources to follow up on problematic cases and resolve them to where the customer is satisfied.

Hone your product

Not only do you need a product that works, but you also need one that will grab the public’s attention. This is best achieved by engaging in significant research and development and holding off launching your product until you know it’s honed to the point of success.

You will know when your product reaches this point because not only will it fill an untapped gap in the market, but it will be usual and generate buzz around it through social media channels.

If you are still unsure as for whether to launch or not, try using a market research firm to help you get some feedback from the general public.

Make your prices competitive

If only it were enough to have a usable and innovative product. But in the age where we can all just hop online and compare reviews and prices instantly, the item that you are also selling needs to be price competitively.

This is something that a lot of business can get wrong, and if they aren’t careful, it can have a lasting effect on their business.

Pricing needs to account for the cost of the materials and the production of the item, including any overheads like electricity for manufacturing, if you are taking charge of the process yourself. It also needs to accounts for transportation costs, as well as advertising and other business overheads.

However, when deciding how much to charge for your item, it can be a delicate balance between covering these costs and getting the price point correct.

For example, some luxury products need to be produced en masse and priced low to be viable. While others can suffer for being offered at lower costs. As they are usually associated with quality and class, and so customers expect to pay more for them.

Be organised

Of course, something that is important in running a business is organisation. But did you know that great organisation can really help your company stand out from the crowd? Why? Well, it’s because if you are organised, it just makes everything easier and more efficient.

If things are more efficient, then they are taking less time and effort, which means they are saving your money. Which, of course, means more profit for the same amount of work. Helping your company to stand head and shoulders above the competition.

Employees

An often ignored aspect of ensuring your company is the best that it can be is making sure you have the best possible people working for you. That means they; not only are experts at their prospective roles, but they are also able to cooperate and work well within the team setting of your business.

Of course, it’s not always easy finding the right people that act as keys to unlocking your business’s potential. That is why it can be very useful to use a firm that specialises in particular areas such as payroll recruitment, or IT to fill these vacancies.

Fulfill promises

Another way that you can ensure your company stands out from all of the other competitors in your field is by making sure that you value and honour promises.

Promises in the business films include the contract you have with your customer when you agree to supply them a product, as well as the agreement you enter into with suppliers.

In terms of promises to your customers, make sure that you come across as reliable by fulfilling supplies and delivery within the specified time. Don’t display false stock number on your website to encourage sales. As all this will do is negatively affect people’s view on you when they don’t arrive as promised.

For supplier promises, it is, of course, a little different. You want to maintain a good working relationship with your suppliers as well as ensuring that they are keeping up their end of the deal providing the items you need at the right price.

The best way to deal with this to keep things as friendly and civil as possible. This then allows you better ground on which to negotiate and win, serving your business better in the long run.

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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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