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Make Your Small Business Shine: Five Ways To Do It

Estimated reading time: 2 mins

Starting a business may seem like the easiest part, and actually, you may be right. Some entrepreneurs will get ideas freely on how to make a success, what product to bring to market, or simply where there is a gap in the industry to profit from. Add to that taking that leap of faith to start up the business can just come easily to some people. But what about making that small business venture shine? How do you stand out from the crowd when it comes to a saturated market? With those questions firmly in the minds of many small business owners, I thought I would share with you five ways you can make your business shine.

Branding is everything 

So you have your idea, and you certainly have the know-how and determination to bring it to market, so what next? How do you make it shine? One simple thing to focus on is your branding. From the logo and colour scheme you choose to the strapline of the business and your website, your branding is the first thing any potential clients and customers will witness. We all know how a first impression can be a make or break situation, that is because many people are visuals. If it’s appealing to the eye, then they are more likely to engage. Spend some time focusing on your brand, it’s the vision of your business.

Think of the professionalism you portray

There is a lot to be said for how a customer and client is treated. Offer good service from the outset and the likelihood they will be back again, or certainly, will voice their great experience with friends and colleagues. Word of mouth is crucial for any business, especially within the local community. This is why good business premises could work to your advantage, and considering services where people can offer assistance or even a telephone service to answer your phones. Websites like www.answeringservice.london could prove invaluable to you. Let’s face it, the time the phone is non-stop ringing, and you fail to answer, is the time you miss out on that opportunity.

Use social media to your advantage and be different

So many people are failing to see how social media can hugely benefit their business, but there is a massive opportunity capitalise on what can be free advertisement for your business. Setting up a profile or page on the various social media platforms available is just the start, it’s then about creating a strategy to implement and put your content to good use. Regular updates that remain professional but relatable is a great place to start, ensuring you post at optimising time for the best engagement, and above all else, responding to comments and messages. Social media humanizes your business, and more people are turning to these platforms to read up reviews and find out more about companies and products. For more advice on social media check out websites like http://www.curata.com/blog/.

I hope some of these options have inspired you to think outside of the box when it comes to your small business. Enabling you to stand out from the crowd and above all else, shine.

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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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SimonStapleton.com located at Watledge , Stroud, UK . Reviewed by 10,923 readers rated: 9.5 / 10
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