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How Technology Can Streamline Your Business

Estimated reading time: 2 mins

Whether you run your own business, or you have a lot of responsibilities at a job, technology has come a long way to streamline the work process. Apps and software developments have made it easy to stay on tip of even the most ambitious tasks, and it makes it easy to get more done during your working hours. No matter your trade, there is a way technology can streamline your business.

Communications

Thanks to emails, texts, and instant messaging apps, keeping in touch with your colleagues is now instant, and more effective than ever. Use software such as Slack, Hipchat, or Campfire to instantly pass work updates to your colleagues, share files, start conversations for group projects, and automate tasks. This is quicker than typing an email and waiting for the recipient to type one back.

Finances

You don’t have to work in a financial capacity to benefit from financial technology (fintech). A company specialising in fintech consulting will tell you that fintech is term used to describe any financial transaction that uses technology, such as the way payments are processed, wealth is managed and investments are made. The term can also include the way finances are handled in-house at a company and in business-to-business transactions. Fintech could help small business owners enhance their customers’ online shopping experience, and companies such as Zenpayroll and Gusto can serve small businesses by helping with accounting and invoicing. Do some research to find out how your could benefit from Fintech.

Marketing

Entrepreneurs no longer have to spend money on print ads to advertise their business to new customers. The first step to launch your business is build a website, which is a combination of marketing, the sales platform, and the first business premises. You can also use email marketing, advertise on search engines, or even try mobile marketing. This is is a relatively new frontier that reaches people through text messaging, and advertising on mobile applications. As the internet becomes more mobile, your marketing campaign can potentially reach millions of people anytime, anywhere.

Customer services

No matter how far your company has come, constructive criticism will always be your greatest resource. Customers can provide the best feedback, but only if they can contact your directly. In your website, include your email address, or links to your social media pages, so your customers can instantly get in touch with you to discuss your products, the efficiency of your website, and the quality of your service. Not only can you display the positive testimony on your website to attract more customers, but you can also use their feedback to fix any faults and improve your services.

Use data to plan for the future

Technology collects data from your customers such as contact information, website behavior, and buying trends to deliver tailored and personalized experiences. Amazon uses this technology to make personal recommendations based on customer spending trends. It reduces the time they spend wading through irrelevant promotions, thus making their experience more pleasant.

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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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