November 2014

sales parity

Why ‘Parity’ is Key during a Sales Meeting

Parity is when you behave and feel on a level with somebody else – and this could be a valuable tactic to present yourself confidently and share the value you can bring to a potential customer during a sales meeting. The classic imagery of a sales meeting is of the newbie salesperson nervously clutching their briefcase whilst being led into a room full of

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