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How I Increased My LinkedIn Profile Views by 575%

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I’ve increased my LinkedIn profile views by 575% – want to know how?

Two months ago, my LinkedIn profile was viewed 30 times. The month before that, it was viewed 28 times.

But last month, though, it was viewed 159 times. And this month, it’s been viewed 161 times. And looking at the stats, I am confident in even more views next month.

How did I make the number of views jump?

Search Engine Optimization for LinkedIn

That’s how!

If you’re familiar with how websites are optimized to feature highly in search engines like Google, you will know what I am getting at.

After all, search on LinkedIn is a search engine, after all.

How Did I Do It?

I followed some simple steps, that anyone can do.

Firstly, I reviewed each of my positions and re-phrased the title to include keywords that I know potential contacts will search. In my case, I used ‘Corporate Wrap’ and ‘Wealth Management’ – these are growth areas in Financial Services. Each title stated my job title and the sector I worked in. Plain, and simple.

Secondly, I added more achievements into each position. I made sure to include responsibilities and actual achievements, in terms of measurable outcomes.

Thirdly, I ensured all my previous positions had a summary – some were left blank until then.

Then, I asked for more recommendations from previous colleagues, requesting that recommendations were specific to particular keywords.

And lastly, I ensured that each summary had a spattering of heavily-searched keywords… but not too many. There can be penalties for over-optimization and keyword stuffing.

That’s it.

Now, I am getting many more calls from recruiters

No joke – I talk to recruiters at least once a day. Sometimes 3 or 4 times. Before I made these changes, it was perhaps once a week. I can see tangible benefits from these changes.

So why don’t you give it a go?

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This post is part 7 of 14 in the series Building a Powerful Resume
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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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